Behavioural Economics: A closer Look At Decision Making - chapter 8
8.1. Time Inconsistency, Competing Selves, and Commitment
- The idea that people can hold 2 inconsistent sets of preferences
- what we would like to want in the future
- what we will want in the future, when it comes
- time inconsistency: when people change their minds about what they want simply because of the timing of the decision
- people are time inconsistent when they say they will prefer good 1 next week, but then switch to good 2 when they can consume it immediately
- Explains behaviours like procrastination and lack of self-control
- A time-inconsistent person is neither irrational or rational
- Future-oriented and present-oriented selves within the individual are rationally pursuing their own objectives
- commitment device: strategy or tool that allows people to place restrictions on later choices now so they can make better decisions in the future
8.2. The Sunk-Cost Fallacy
- sunk costs: costs that have already been incurred and cannot be recovered or refunded
- There’s no sense in considering sunk costs when weighing the trade-off between opportunity cost and benefits
- The rational conclusion is to accept the sunk cost, however, people often lose the opportunity cost through lost time
8.3. Undervaluing Opportunity Costs
- If the benefit you get from a good is concrete and immediate, you will overvalue it, compared to an abstract and distant good, which is undervalued
- People are prone to undervaluing opportunity costs that are non-monetary, such as time
- The implicit cost of ownership is the cognitive bias documented by behavioural economists that leads people to value things more once they possess them
- another non-monetary opportunity cost that is often overlooked
8.4. Forgetting About Fungibility
- Fungible: easily exchangeable or substitutable
- Commodities are fungible (ex. money)
- Separating money into mental categories may help organize a person’s expenditures and stay on budget instead of spending it
- Reduces financial risks
- People who have recently gained some money are more likely to spend it recklessly