Behavioural Economics: A closer Look At Decision Making - chapter 8

8.1. Time Inconsistency, Competing Selves, and Commitment

  • The idea that people can hold 2 inconsistent sets of preferences
    • what we would like to want in the future
    • what we will want in the future, when it comes
  • time inconsistency: when people change their minds about what they want simply because of the timing of the decision
    • people are time inconsistent when they say they will prefer good 1 next week, but then switch to good 2 when they can consume it immediately
    • Explains behaviours like procrastination and lack of self-control
    • A time-inconsistent person is neither irrational or rational
    • Future-oriented and present-oriented selves within the individual are rationally pursuing their own objectives
  • commitment device: strategy or tool that allows people to place restrictions on later choices now so they can make better decisions in the future

8.2. The Sunk-Cost Fallacy

  • sunk costs: costs that have already been incurred and cannot be recovered or refunded
  • There’s no sense in considering sunk costs when weighing the trade-off between opportunity cost and benefits
  • The rational conclusion is to accept the sunk cost, however, people often lose the opportunity cost through lost time

8.3. Undervaluing Opportunity Costs

  • If the benefit you get from a good is concrete and immediate, you will overvalue it, compared to an abstract and distant good, which is undervalued
  • People are prone to undervaluing opportunity costs that are non-monetary, such as time
  • The implicit cost of ownership is the cognitive bias documented by behavioural economists that leads people to value things more once they possess them
    • another non-monetary opportunity cost that is often overlooked

8.4. Forgetting About Fungibility

  • Fungible: easily exchangeable or substitutable
  • Commodities are fungible (ex. money)
  • Separating money into mental categories may help organize a person’s expenditures and stay on budget instead of spending it
    • Reduces financial risks
    • People who have recently gained some money are more likely to spend it recklessly