Lecture 8 BI

Introduction to Business Informatics

• Course: BSIN 101, GIU – Winter 2024, Lecture 8

• Instructor: Dr. Ayman Al-Serafi

• Teaching Assistants: Youssef Elsawi, Shorouk Salah Ibrahim, Hesham

Topics Covered in Introduction to BI

• Three Major Parts:

  • Part 1: Information Systems Fundamentals (Lectures 1-3)

  • Part 2: Databases, Information Management & ICT (Lectures 4-7)

  • Part 3: Business Information Systems (Lectures 8-12)

Outline of Lecture 8

1. The Digital Business (E-Business) Introduction

2. E-Commerce Benefits

3. E-Commerce Components

4. E-Business Models

5. Web Advertising

6. Activities + Conclusion

7. Q&A breaks between sections

   • Note: Urgent questions only in between!

E-Age: New Options for Digital Firms

• Information Technology Infrastructure:

  • The Internet provides universal and easy-to-use technologies and standards.

• Direct Communication Between Trading Partners:

  • Removes intermediates, streamlining processes.

• Round the Clock Service:

  • Websites available 24/7.

• Extended Distribution Channels:

  • Attracts customers who might not otherwise engage with the firm.

• Reduced Transaction Costs:

  • Lower costs in searching for products or services.

The New Information Technology (IT) Infrastructure

• Components:

  • LAN, Branch Offices, Kiosks, Server PCs, POS Terminals, Vendors, Mobile Communications, and Public Infrastructure.

How Information Systems Transform Business

• Technological Advances:

  • Increase in wireless technology and opportunities for globalization.

• Digital Firms:

  • All significant relationships with customers, suppliers, and employees are digitally managed.

• Time Shifting:

  • Business operations can continue 24/7.

• Space Shifting:

  • Location of work no longer restricted to a physical space.

Electronic Commerce: Definitions and Concepts

• Types of Organizations:

  • Brick-and-mortar:

    • Traditional businesses operating offline.

  • Virtual (Pure-play):

    • Operate exclusively online.

  • Click-and-mortar (Click-and-brick):

    • Blend online activity with physical presence.

Electronic Business

• Use of Internet and Digital Technology:

  • Executes all business processes across the enterprise, including ERP, CRM, SCM, and e-Commerce.

E-Commerce / E-Business Definitions

• E-commerce (EC):

  • Buying, selling, or exchanging products, services, or information via the Internet.

• E-business:

  • A broader concept that encompasses all electronic aspects of business, not limited to buying/selling.

Key Concepts in E-Commerce

• Types of E-Commerce:

  • B2C: Business to Consumer.

  • B2B: Business to Business.

  • C2C: Consumer to Consumer.

E-Commerce Classification by Nature of Transactions

1. Business-to-business (B2B)

2. Business-to-consumer (B2C)

3. Consumer-to-consumer (C2C)

4. Mobile commerce (m-commerce)

Categories of Transactions in E-Commerce

• C2B: Individual consumers sell products/services to businesses.

• B2E: Services delivered to employees.

• E-Government: Government buying/providing goods, services, or info.

Electronic Marketplaces

• E-Marketplaces:

  • Online spaces where buyers and sellers interact for transactions.

• Main Functions:

  1. Matching buyers and sellers.

  2. Facilitating exchanges of goods/services.

  3. Providing regulatory framework for efficient functioning.

Types of E-Marketplaces

• Electronic Storefronts:

  • Websites selling products/services directly (e.g. catalogs, searches).

• E-Malls:

  • Online shopping centers housing multiple online stores.

Challenges and Opportunities in B2C and B2B E-Commerce

• Customer-Centered Retailing:

  • Enables closer, personalized relationships.

• Disintermediation:

  • Reduces cost by removing layers in distribution.

• Reintermediation:

  • New layers can add value.

Benefits of Electronic Commerce (EC)

• For Organizations:

  • Global reach, cost reduction, supply chain improvement, etc.

• For Society:

  • Economic upliftment, hope for disadvantaged sections.

• For Consumers:

  • Cheaper, customized products, instant delivery, etc.

Future Considerations in Internet Business

• Issues of trust, security, privacy, and new business models need managing.

Your Business Plan Outline

1. Products and Services

2. Industry Analysis

3. Web Site Function and Content

4. Digital Marketing Plan

5. Issues and Risks

6. Operations Plan

7. Financial Plan

8. Business Partnerships

9. Front and Back-end System Integration

Thank You for Your Attention

• Next Topics:

• Business Intelligence Foundations

• Access Lab 2 (SQL Query Language and Reports)