PPT-Module-8_Market-Structures-Estruktura-ng-Pamilihan

Logo Quiz Mechanics

• Activity involves identifying logos.

• Response submitted in chat box.

• Scoring:

  • 10 points for the first correct identification.

  • 5 points for each subsequent correct identification.

Logo Identification List

Easy (1-6)

1. Twitter

2. Yamaha

3. McDonald's

4. Shell

5. Apple

6. Facebook

Average (7-12)

7. Starbucks

8. Adidas

9. Pringles

10. Chanel

11. Microsoft Windows

12. Wikipedia

Difficult (13-24)

13. Volkswagen

14. Mercedes-Benz

15. Dreamworks

16. Mustang

17. Warner Bros

18. Reebok

19. Picasa

20. Paramount

21. Pantene

22. Chevrolet Corvette

23. Hollister

24. Toblerone

Activity Reflection

• Prompt: In what manner did you find the activity?

• Discussion on linking activity to the topic of market structures.

Module 8: Market Structures

• Overview of market structures from McGraw-Hill/Irwin.

  • Copyright © 2012 by The McGraw-Hill Companies, Inc.

Objectives

• Explain market structures.

• Identify conditions for Perfect and Imperfect competition.

• Identify barriers to market entry.

• Explain government controls and deregulation in businesses/industries.

Market Interaction Overview

• Definition of market/pamilihan:

  • A mechanism for interaction between consumers and producers.

  • Venue for consumer-producer interactions.

Price Elasticity

• Definition: Measurement of sensitivity of demand or supply to price changes in the market.

Types of Market Structures

Perfect Competition

• Characteristics:

  • Many buyers and sellers.

  • Standardized products—no quality advantages.

  • Independent decision-making.

  • Sufficient information available for buyers and sellers.

  • Free entry and exit in the market.

Imperfect Competition

• Types:

  1. Monopoly: Single seller, unique product with no close substitutes.

  2. Monopolistic Competition: Features of monopoly and competition.

  3. Oligopoly: Few sellers offering related products.

  4. Monopsony: Single buyer with many suppliers.

Specific Characteristics of Market Models

Four Market Models

• Comparison of Pure Competition, Monopolistic Competition, Oligopoly, and Monopoly:

  • Number of firms (large vs. few).

  • Type of product (standardized vs. unique).

  • Price control.

  • Conditions of entry (easy vs. blocked).

  • Examples for each model.

Detailed Characteristics of Market Models

1. Pure Competition

• Features:

  • Large number of sellers.

  • Standardized product.

  • Price takers.

  • Easy entry and exit.

2. Pure Monopoly

• Features:

  • Single seller.

  • Unique product with no substitutes.

  • Price maker.

  • Blocked entry due to strong barriers.

3. Monopolistic Competition

• Features:

  • Large number of sellers.

  • Similar but differentiated products.

  • Easy entry and exit.

  • Use of advertising strategies.

4. Oligopoly

• Features:

  • Few large producers.

  • Homogeneous or differentiated products.

  • Limited control over price.

  • Prevalence of advertising and potential for collusion.

Virtual Market

• Definition:

  • A non-physical space without boundaries for trade of goods/services.

  • Known as online stores where buyers and sellers do not meet physically.

  • Examples: Lazada, Shopee, Grab, Facebook Marketplace.

Fast Recap of Market Concepts

• Summary of key concepts including market definitions and competitive types.

• Recap of examples for each market structure:

  • Oligopoly, Monopoly, Perfect Competition, Monopolistic Competition.

Closing Remarks

• Thank you for participating!