Private property: buyers and sellers are free own and use private property
Specialization: buyers and sellers are able to concentrate their efforts in areas where they have an advantage
Consumer sovereignty: buyers can exercise their dominance over what is produce by freely deciding whether to buy or not buy
Competition: sellers are free to attempt to get the business of others by offering the best deal
Profit: sellers are free to attempt to maximize their profits
Voluntary exchange: when a buyer and seller agree to do business together business together, each believes that the benefits outweigh the costs
Government involvement: buyers and sellers must be free to operate with minimal government intervention