Uncertainty & Decision-Making Context
- Uncertainty is pervasive; you encounter it when outcomes aren’t guaranteed.
- Everyday examples: online shopping fit, car accidents, long-term relationships, parenting satisfaction, stock returns.
- Central question: How can we make good choices despite unknown consequences?
- Four analytic pillars introduced:
- Understanding Risk (probabilities & payoffs)
- Diminishing Marginal Utility
- Risk-Reward Trade-off
- Expected Utility
Risk: Probabilities & Payoffs
- Risk = a complete list of possible outcomes plus the probability of each.
- Example investment: 50 % chance to gain \$20,000, 50 % chance to lose \$20,000.
- Fair bet: a gamble whose expected monetary value is zero.
- E[\text{Payoff}] = 0 because positive and negative payoffs cancel on average.
Risk Aversion
- Definition: Dislike of uncertainty that leads to rejecting fair bets.
- Key insight: People evaluate gambles using utility, not money.
- Cost–Benefit Analysis for the Risk-Averse
- Monetary payoffs → translate into changes in utility.
- A fair monetary bet can still be a bad utility bet if the disutility of loss > utility of gain.
Utility Concepts
- Utility (U): numerical measure of well-being.
- Marginal Utility (MU): additional utility from an extra dollar.
- Diminishing Marginal Utility (DMU): MU{n+1} < MUn; each extra dollar matters less.
- Explains risk aversion: losing \$20k hurts more than gaining \$20k helps.
Graphical Intuition
- Utility curve slopes upward but flattens at higher wealth.
- Gain region: small vertical rise.
- Loss region: comparatively larger vertical drop.
Risk-Reward Trade-off
- Even risk-averse people accept risk if rewards are high enough.
- Original fair bet: ±\$20k → reject.
- New bet: +\$30k / –\$10k with 50 % probability each → accept because U{gain} > U{loss}.
- Practical determinants of acceptance:
- Size of reward, size of stake, individual degree of risk aversion.
Heterogeneity in Risk Aversion
- Temperament & life situation influence curvature of utility curve.
- Example: Imani (mildly risk-averse) vs. Lucas (highly risk-averse) faced with same +\$30k/–\$10k gamble.
- Imani’s flatter utility curve → accepts; Lucas’s steeper initial slope → rejects.
Expected Utility Framework
- Expected Utility (EU): probability-weighted average utility across outcomes.
- General formula: EU = \sum{i} pi \times U(W_i)
- Investment illustration:
- Current wealth \$30k → U(30k)=5.
- 40 % chance wealth rises to \$50k, U(50k)=7.
- 60 % chance wealth falls to \$15k, U(15k)=3.
- EU = 0.4\times7 + 0.6\times3 = 4.6 < 5 ⇒ reject investment.
- Key takeaway: Choose the option with higher expected utility, not higher expected money.
Strategies for Reducing Risk
Five practical approaches, remembered as R-D-I-H-I (Risk spreading, Diversification, Insurance, Hedging, Information):
1. Risk Spreading
- Break one large stake into many tiny stakes distributed across people.
- Large investment becomes 1,000 shares × \$100 each; each shareholder risks \$100, not \$100,000.
- Behavioral guideline:
- Be risk-averse on large stakes, nearly risk-neutral on small stakes.
2. Diversification
- Combine many small, uncorrelated risks.
- “Don’t put all eggs in one basket.”
- Effective only when payoffs are not closely related (e.g., mix tech, utilities, real estate stocks).
- Limits: Systematic risk (economy-wide events) cannot be diversified away.
3. Insurance
- Contract: pay a premium to receive compensation if a specified loss occurs.
- Actuarially fair policy: expected payout = expected premiums (E[\text{Wealth}] unchanged).
- Buy insurance when: (i) policy close to actuarially fair, (ii) you’re highly risk-averse, (iii) stakes are large.
4. Hedging
- Take on an offsetting risk so gains in new position counterbalance losses in original position.
- Examples: buy oil stocks to hedge gasoline bill; acquire computer skills to hedge job automation risk.
- Anti-hedge: owning your employer’s stock—job loss and investment loss coincide.
- More data reduces uncertainty, especially valuable for high-stakes decisions.
- Check weather app before dressing.
- Pay for vehicle inspection before buying used car (adverse selection mitigation).
- Market research before launching business.
Behavioral Economics: Why People Err Under Uncertainty
- Incorporates psychological insights into economic analysis (Richard Thaler’s contribution).
- Dual-System Cognition (Daniel Kahneman):
- System 1: fast, automatic, intuitive.
- System 2: slow, deliberate, analytical.
- Good decision-makers know when to override System 1 with System 2.
Common Biases & Pitfalls
- Overconfidence
- Tendency to overrate accuracy of forecasts → understate risk.
- Remedy: deliberate System 2 checks, humility (Gandhi quote).
- Availability Bias
- Overweigh memorable events (shark attacks, plane crashes) → misjudge probabilities.
- Question: more words with ‘r’ as 1st letter or 3rd letter? Easy recall distorts answer.
- Anchoring Bias
- Initial number (anchor) skews subsequent estimates.
- Auditor study: anchor at 200/1000 → higher fraud prevalence estimates than anchor at 10/1000.
- Representativeness Bias
- Judge probability by similarity to stereotype; neglect base rates.
- “Sarah is shy…” → most guess librarian, ignoring that teachers vastly outnumber librarians.
- Focusing Illusion
- Overemphasize salient aspects and ignore others when predicting happiness.
- Students overrate California life quality due to weather, overlooking friends, family, cost.
- Loss Aversion
- Losses feel larger than equivalent gains; can lead to overly cautious choices.
- Recommendation: emphasize net payoffs, not framing as losses.
Summary Checklist for Better Decisions
- Evaluate both payoffs and probabilities carefully:
- Recognize & correct Overconfidence.
- Counter Availability by seeking statistics.
- Re-anchor using objective data.
- Apply base-rate information to combat Representativeness.
- Widen perspective to escape Focusing Illusion.
- Reframe outcomes symmetrically to reduce Loss Aversion.
- Fair bet: E[\text{Money}] = \sum pi \times xi = 0
- Expected Utility: EU = \sum{i=1}^{n} pi \times U(W_i)
- Actuarially Fair Insurance: \text{Premium} = E[\text{Payout}] (so E[\text{Wealth}] unchanged but variance ↓).
Integrated Key Take-Aways
- Every choice in life involves risk; risk aversion originates from diminishing marginal utility.
- Reject fair bets if utility loss exceeds utility gain, accept risk when reward sufficiently compensates.
- Manage risk with five tools: Risk spreading, Diversification, Insurance, Hedging, Information.
- Behavioral biases systematically distort perceived probabilities and payoffs; conscious System 2 reasoning can mitigate errors.
- Use Expected Utility, not intuition, as the decision criterion to navigate uncertainty rationally.