Crucial for aligning production with customer expectations and internal strengths.
Types of strategies:
Make-to-Stock (MTS):
Products manufactured for stock based on demand forecasts (push system).
Challenges include accurate forecasting to avoid excess inventory or stockouts.
Common products: processed foods, textiles.
Make-to-Order (MTO):
Products customized to customer specifications, made after order (pull system).
Suitable for highly configurable and expensive products (e.g., aircraft).
Advantages include reduced risk of excess inventory.
Assemble-to-Order (ATO):
Basic parts produced and stocked, then assembled after order.
Hybrid of MTS and MTO, allows quick delivery with some customization.
Engineer-to-Order (ETO):
Components designed after order based on customer specifications.
High cost of poor quality, focusing on managing unique products and processes.