LESSON 3 - Types of Media

Types of Media

• Categories:

  • Print

  • Broadcast

  • New Media

Media Formats Identification

• List of Media Formats:

  • Books

  • Newspaper

  • Television

  • YouTube

  • Magazines

  • Social Networks

  • Radio

  • Memeography

  • Newsletter

  • Cellphone

  • Journals

  • Film/Movie

• Classification into categories:

  • PRINT

  • BROADCAST

  • NEW MEDIA

Print Media

• Definition:

  • Media consisting of paper and ink, produced mechanically.

• Examples:

  • Newspapers, Magazines

• Characteristics:

  • Effective for local advertising

  • Short lead-time

  • Often cluttered

  • Unselective to target market

Broadcast Media

• Definition:

  • Media like radio and television that use airwaves for transmission.

• Television:

  • Reaches a large audience; effective with sights and sounds

  • Expensive; somewhat selective; cluttered content

  • Design motto: AIDA (Attention, Interest, Desire, Action)

• Radio:

  • Good for local or wide appeal

  • Short lead-time; somewhat selective

New Media

• Definition:

  • Organized and distributed content on digital platforms.

• Out-of-Home Media:

  • Billboards, posters (large reach, no selectivity, brief messages)

• Direct-to-Home:

  • Junk mail, telemarketing (can target or be sent broadly, potential cost issues)

• Internet:

  • Often inexpensive, reach varies, may incite consumer anger (spam/pop-ups)

• Specialty Advertising:

  • Branding on items (bags, water bottles), varying costs and limited reach

Media Convergence

• Definition:

  • Co-existence of traditional and new media.

  • Flow of media content across platforms (print, broadcast, Internet, mobile).

  • Transformation of media into digital codes for various devices.

Examples of Media Convergence

• Platforms and Specific Examples:

  • Communication:

    • Social networks (Facebook, Instagram)

  • Education:

    • Learning management systems (Google Classroom, Edmodo)

  • Advertisement/Commercial:

    • Digitized print ads across platforms

  • News:

    • Newspapers with online portals (websites/apps)

  • Entertainment:

    • Multimedia personalities (TV shows, books, music, endorsements)

Responsibilities of Media Content Producers

• Adhere to ethical codes prohibiting discriminatory content based on race, ethnicity, age, gender, physical ability, or marital status.

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