Average marriage age for women increased from 20 (1950) ➔ 27 (today); more women choose never to marry
Economic factors (e.g., men’s earning power, manufacturing-job decline) will be tied back to this observation in later slides (see “Issues & Applications”)
“Did You Know?” Russian dashboard cameras
>25 % of cars use dash-cams due to: icy roads, police corruption, staged accidents
Illustrates self-interested responses to incentives
1.1 The Power of Economic Analysis
Incentives: rewards or penalties that alter behavior
Starting point for economic analysis; assume self-interested responses
Economic way of thinking provides a framework to analyze any decision
Personal: time spent studying, course selection
Policy: immigration, voting
Goals of economic analysis
Reach informed conclusions about world events
Improve individual decision making (education, career, home finance, voting)
Economics – definitions
Study of how people allocate limited resources to satisfy unlimited wants; the science of choice
Key terms
Resources: anything of value used to produce goods/services
Wants: desires individuals would fulfill with unlimited income
Scarcity ⇒ choice
Limited income/time vs. unlimited wants ⇒ trade-offs for individuals, firms, nations
Microeconomics
Focus on individual units (households, firms)
Examples: impact of gasoline prices, family fertility decision, firm’s advertising budget
Decision rule: choose option where \text{Marginal Benefit} \ge \text{Marginal Cost}
Example: College payoff
Real annual earnings premium \uparrow from \$20{,}000 (1975) ➔ \$33{,}000 (2000), then ↓ to \$29{,}500 post-2000
Explains rise in degree attainment from 13 % ➔ 33 % (1975-2000), slower growth afterward
Self-interest ≠ selfishness
Goals may include prestige, friendship, love, charity
Behavioral evidence on charity
Post-earthquake Japan: donations 6× higher to regions offering reciprocal gifts ⇒ donors respond to personal benefit (tax deduction, gifts) as well as altruism
1.4 Economics as a Science
Economics = social science using scientific method
Models/Theories
Simplified representations for prediction/explanation (maps as analogy)
Must capture essential relationships; rely on assumptions
Ceteris paribus: hold other factors constant while examining one change
Empirical discipline
Use real-world data to test models; adjust theory when facts disagree
Models concern observable behavior, not internal thought
Stated preferences in surveys often differ from revealed preferences