PROGRAM & EVENT EXAM

Chap 8-15

Chapter 8

Event Choreography

An event is a carefully crafted occurrence, one in which the attendee or guest is taken through a series of procedures, surroundings, and activities that will deliver the event experience expected

• The progressive meeting/event experience has 3 phases:

1. Strong opening

2. Meaningful body

3. Satisfying conclusion

Program components must be sequenced in a logical and theatrical order

• Control the Content

Determine limitations and requirements early to avoid conflict and disappoint

• Confirm the feasibility of the program as scripted with all appropriate stakeholders and providers.

• Choosing topics and formats are based on the needs and demands of the attendee and the objectives and obligations of the event host.

• educational entertainment brings the showmanship and production values attractions.

• Always have a written agreement or contract that specifies the datils of the engagement for both parties

• Contract riders to determine all the costs and requirements

• always evaluate the value

Chapter 9

Spatial Cognition:

• Cues that allow us to recognize the dimensions, features, and routing of an environment

• based on the principles of wayfinding

Behavioural Cognition

• How an individual receives and interprets cues that allow us to recognize the dimensions, features, and actions of an experience

Theme Development

• Work from the familiar

• Use cultural icons

• Use 5 sense

• Package the experience

The Layers of Decor

• Color, background, focal points, fabrics, furnishings, lighting, detailing

Week 11

• Event keepsakes and mementos must be selected and presented based on the marketing goals and objectives of the event.

How to present an award

• Understandinf motives

• Confirm propriety and suitability

• Amenities add meaning

Pricing

• Reference pricing

• Prestige pricing

• Market penetration

• Demand-based or yield management

Press Release

Media advisory

• it is a short concise communique that alerts the media, shareholders, target audiences

The elements

• headline

• subhead

• the five W’s

• speakers

• reason for attending

• contact information

press release

• 300-500 word communication

Week 12

Managing RIsk

Risk analysis

• includes examining the causes, effects, and priority of identified risks

Response plans

• a document that specifies and describes the options selected for handling risks, who’s responsible for what

Monitoring

• integrate monitoring tactics such as performance and updates

Insurance

• protects the financial resources and success of the event and event organization