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Chapter 1: Thinking Like an Economist

1. The Scarcity Principle

  • Scarcity Principle (No Free-Lunch Principle):

    • Having more of one good means having less of another; resources are limited.

    • Scarcity of resources necessitates choices, emphasizing the importance of economics: the study of choices and results under scarcity.

2. The Cost-Benefit Principle

  • Cost-Benefit Principle:

    • Take an action if and only if the extra benefits are at least as great as the extra costs.

  • Marginal Analysis:

    • Marginal Benefits vs. Marginal Costs.

  • Example: Should you study one extra hour per day for your economics class?

3. Economic Surplus and Opportunity Cost

  • Economic Surplus:

    • The benefit of an action minus its costs.

    • Formula: Economic Surplus = Total Benefits - Total Costs.

  • Opportunity Cost:

    • The value of what must be forgone to undertake an activity, encompassing both explicit and implicit costs.

    • Opportunity cost considers only the best alternative.

    • Example: Opportunity cost of going to the movies (sum of explicit + implicit costs).

4. The Incentive Principle

  • Incentive Principle:

    • People and firms respond to incentives.

    • Positive Incentives (Carrots):

      • Rewards for desirable behavior.

    • Punitive Incentives (Sticks):

      • Penalties for undesirable behavior.

Decision-Making and Cost-Benefit Analysis

1. Cost-Benefit Analysis and Better Decision-Making

  • Scenario 1: Buying a $20 alarm clock when Walmart sells the same clock for $10.

  • Scenario 2: Considering a $2,510 laptop at campus versus a $2,500 price at Walmart.

2. Three Decision Pitfalls in Reasoning

Pitfall #1: Measuring Costs and Benefits

  • Mistakenly measuring as proportions instead of absolute amounts.

  • Key focus on Marginal Costs vs. Marginal Benefits.

Pitfall #2: Ignoring Relevant Costs

  • Usually involves overlooking implicit costs; leads to underestimating total costs.

    • Distinction between Explicit Costs and Implicit Costs, focusing again on Opportunity Cost.

Pitfall #3: Failure to Think at the Margin

  • Sunk costs cannot be recovered and should not influence current decisions.

  • Example: Asking yourself, "Should I eat another slice of pizza?"

3. Marginal Analysis Example: NASA Space Shuttle

  • Cost Data:

    • 0 Launches: Total Cost = $0

    • 1 Launch: Total Cost = $3B

    • 2 Launches: Total Cost = $7B

    • 3 Launches: Total Cost = $12B

    • 4 Launches: Total Cost = $20B

    • 5 Launches: Total Cost = $32B

  • Marginal Benefit Consideration:

    • If the marginal benefit is $6 billion per launch, determine how many launches NASA should make.

    • Average Cost Calculation: Explore average and marginal costs across different launches.

Normative and Positive Economic Analysis

  • Normative Economic Statements:

    • Opinions on how people should behave.

    • Example: "Gas prices are too high."

  • Positive Economic Statements:

    • Descriptive claims that can be tested for truth.

    • Example: "The average price of gasoline in Seattle is $3.30."

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