Scarcity Principle (No Free-Lunch Principle):
Having more of one good means having less of another; resources are limited.
Scarcity of resources necessitates choices, emphasizing the importance of economics: the study of choices and results under scarcity.
Cost-Benefit Principle:
Take an action if and only if the extra benefits are at least as great as the extra costs.
Marginal Analysis:
Marginal Benefits vs. Marginal Costs.
Example: Should you study one extra hour per day for your economics class?
Economic Surplus:
The benefit of an action minus its costs.
Formula: Economic Surplus = Total Benefits - Total Costs.
Opportunity Cost:
The value of what must be forgone to undertake an activity, encompassing both explicit and implicit costs.
Opportunity cost considers only the best alternative.
Example: Opportunity cost of going to the movies (sum of explicit + implicit costs).
Incentive Principle:
People and firms respond to incentives.
Positive Incentives (Carrots):
Rewards for desirable behavior.
Punitive Incentives (Sticks):
Penalties for undesirable behavior.
Scenario 1: Buying a $20 alarm clock when Walmart sells the same clock for $10.
Scenario 2: Considering a $2,510 laptop at campus versus a $2,500 price at Walmart.
Mistakenly measuring as proportions instead of absolute amounts.
Key focus on Marginal Costs vs. Marginal Benefits.
Usually involves overlooking implicit costs; leads to underestimating total costs.
Distinction between Explicit Costs and Implicit Costs, focusing again on Opportunity Cost.
Sunk costs cannot be recovered and should not influence current decisions.
Example: Asking yourself, "Should I eat another slice of pizza?"
Cost Data:
0 Launches: Total Cost = $0
1 Launch: Total Cost = $3B
2 Launches: Total Cost = $7B
3 Launches: Total Cost = $12B
4 Launches: Total Cost = $20B
5 Launches: Total Cost = $32B
Marginal Benefit Consideration:
If the marginal benefit is $6 billion per launch, determine how many launches NASA should make.
Average Cost Calculation: Explore average and marginal costs across different launches.
Normative Economic Statements:
Opinions on how people should behave.
Example: "Gas prices are too high."
Positive Economic Statements:
Descriptive claims that can be tested for truth.
Example: "The average price of gasoline in Seattle is $3.30."