Lost in Font

Typography: Johanes Gutenberg.

Typography is the art of designing the parts

language

•Also Known

of letters in a

as designing a font in order to make reading more

fun, cheap and appealing

Invention of printing press: by Johannes Gutenberg, 1440

What he believed: could be

a replacement for writing books (handwritten)

Johanes Gutenberg invented blackletter typefaces

Nicolas Johnson:

in 1470, he noticed how blackletter typefaces take Space on the page.

• Created first Roman type face

•Roman type is just like blackletter, but without

a lot of

thickness (shorter books)

Jenson Roman's font was the first to be, based on typographic principles, and

not manuscript models

1501: Aldus Manutius and Francesco Griffo created the italic typeface. -Italics still used today

1734-William Caslon creates font in which we call" old style."

•All typefaces until this point were to mimic handwriting or to sake. Space in a page

•1757-John Baskerville creates transitional typefaces - more contrast than

old style type

-people hated it -revived in 20th century - people say it's the best fame in history

1780-first modem roman typefaces

-Bodoni

-Didot

•Series became popular starting in 1780,

1815-vincent Figgins designed Antique font / Egyptian. •William Calson IV created first Sans Serif font

1916-Edward Johnson creates iconic sans-serif typeface. Used in London underground

• Created font named Johnston"

1920- Frederic Goudy

•Becomes first full time designer

• creates Goudy ad style, and copperplate Gothic.

1957- Max Miedinger created Helvetica

Minimalistic modern sans-serif typeface

•Big start for sans sent fonts

1968-Rudolf Hell designs first digital typeface - Digi Grotesk. •Unreadable in small sizes but it was till geometric

1974-First outline fonts were created- more geometric fonts

Late 1980s- true Type fonts are created.

1997-Open type fonts are created - used in Mac & PC's -universal for all computers - apple created

•Css was created-used for font styling.

2008- Explorer 4 added function of adding fonts. created by CSS

2009-WOFF was created

web open font format was invented so everyone could make a digital font

2016- Open type font updates

•Option to have lots of different variants (size+ shape)

Joma riistero didi

Steve Matteson-created Bierstadt - new Microsoft font, later

changed to Aptos

bomod gr4 70

•Calibri Old Microsoft font

20001

Serif small tags in a letter

A29

Sans sen't a font without Series (tags).

US Department of State changing its Default FONT:

~changed from Times New Roman to

Voo

Calibri

Forensic Font Experts

Forensics-using science to prove things on court

Forgery- Faking of documents ex: certificates.

The Backlash Against self checkout:

self checkout: created in 1980s

•was only popular until covid-19 hit

•

Most big shopping chains still use self-checkout

A lot of big stores are removing self checkout

robbery

-scanning misunderstandings.

Invention of the barcode,

to represent visual data

- a barcode is a way in which a machine can read.

•Bernard silver.

and Joseph woodland were

inventors

of the barcode

•1960s- lazer was invented

•RCA corporation bought woodlands idea

Amazon Go: A new store made by Amazon. in which it will automatically pay for everything you

took.

QR Codes: two dimensional barcodes consisting in black squares in a grid of white back ground.

107

- made to send our phones to the desired url