Kia Booking Policy Overview
1. Objective
- To prevent sales practices that may lead to anti-competitive behavior.
- To streamline booking processes across Kia dealerships in Lucknow, Ayodhya, Hardoi, and Raebareli for enhanced customer experience and sales team productivity.
2. Definitions
- Address proof: Document substantiating the address on the sales contract (e.g., latest utility bill).
- Bulk Deal: Purchase of 4+ vehicles by the same customer under a single PO.
- Process Consultant: Consultant monitoring compliance with this policy.
- Cut-off date: The day before the effective date.
- Dealer: Kia retail businesses operating in the specified regions.
- Dealership: Each sales counter of the dealer.
- DSA: Direct Selling Agent.
- Effective date: When the policy and monthly schemes come into effect.
- First Dealership: The first dealership that obtains a successful booking.
- Identity proof: Document establishing credentials and payment link between the customer and the contract signatory.
- Location Link: Technology application link for booking intimations.
- Open Bookings: Bookings obtained but pending delivery by the cut-off date.
- Out of Purview: Includes vehicles outside designated territories and certain vehicle types (e.g., demo, EV6).
- Second Dealership: The dealership receiving a booking after the first.
3. Pre-requisites for Successful Booking
- Must have a signed and dated sales contract or Purchase Order (PO); PO can be from non-listed corporations but may be superseded.
- Upload scanned customer copies of signed contracts and required documents to the specified location link immediately after the booking.
- Minimum booking amount must be received from the customer, validated through various payment options (cash, credit, RTGS, etc.).
- Obtain KYC details from the customer.
- Pay-in slip to the Process Consultant by 5 PM the next working day, signed off by the Branch Head.
- Non-compliance with the requirements can lead to:
- Booking not considered successful.
- Modification of booking time to 5 PM on the day requirements are fulfilled.
4. Duplicate Booking
- Duplicate bookings assigned to the first dealership meeting submission criteria.
- A booking is considered a duplicate if the end customer or immediate blood relative is the same, irrespective of vehicle details.
- Criteria for committed delivery dates to prevent duplicate booking issues mentioned.
- Protection period for bookings that meet criteria lasts until committed delivery or 45 days from booking.
5. Open Bookings
- All open bookings must comply with pre-requisites by midnight of the cut-off date.
- Dealership can pass applicable schemes at delivery time but must adhere to when the scheme becomes effective.
- Rejection of open bookings may occur if they do not meet criteria and non-compliance with policy sections leads to penalties.
6. Delivery of Vehicle
- Required documentation must be present at least 30 minutes before delivery, including invoices, proof of payments, and no-dues certificates.
- Specialty care during home delivery, such as documenting the process.
- Clear guidelines on compliance aspects and details required to avoid non-compliance penalties.
7. Delivery Intimation Process
- Process Consultants must be notified via WhatsApp group during documentation signing and vehicle verification pre-delivery.
- Clear communication regarding documentation and delivery specifications is vital to avoid confusion.
8. Transactions in Cash/Credit Card/DD
- All monetary transactions must occur in the presence of a Process Consultant unless exceptions arise.
- Detailed procedures for handling cash/credit transactions displayed to ensure compliance.
9. Physical Verification
- Guidelines for inventory shortages to ensure transparency and adherence.
- Regular surprise verifications and documentation attachments expected during audits.
10. Direct Selling Agents (DSAs)
- Limitations on the percentage of sales attributed to DSAs, ensuring original buyers conduct bookings.
- Deal conditions ensuring DSA commission is not applicable unless certain criteria are met.
11. Other Matters
- Insurance and registration processes specified to avoid discrepancies during vehicle sale and delivery.
- Guidelines for handling trade-in vehicles and maintaining correct records for inventory changes.
12. Mandatory Document Retention
- All dealerships must maintain unrestricted access to critical operational documents including financial records and sales contracts.
- Immediate reports for non-compliance instances to be communicated effectively.
- Non-compliance penalties for discrepancies noted through mystery shopping evaluations.
- Essential to maintain accurate discount presentations to customers during transactions.