Kia Booking Policy Overview

1. Objective

  • To prevent sales practices that may lead to anti-competitive behavior.
  • To streamline booking processes across Kia dealerships in Lucknow, Ayodhya, Hardoi, and Raebareli for enhanced customer experience and sales team productivity.

2. Definitions

  • Address proof: Document substantiating the address on the sales contract (e.g., latest utility bill).
  • Bulk Deal: Purchase of 4+ vehicles by the same customer under a single PO.
  • Process Consultant: Consultant monitoring compliance with this policy.
  • Cut-off date: The day before the effective date.
  • Dealer: Kia retail businesses operating in the specified regions.
  • Dealership: Each sales counter of the dealer.
  • DSA: Direct Selling Agent.
  • Effective date: When the policy and monthly schemes come into effect.
  • First Dealership: The first dealership that obtains a successful booking.
  • Identity proof: Document establishing credentials and payment link between the customer and the contract signatory.
  • Location Link: Technology application link for booking intimations.
  • Open Bookings: Bookings obtained but pending delivery by the cut-off date.
  • Out of Purview: Includes vehicles outside designated territories and certain vehicle types (e.g., demo, EV6).
  • Second Dealership: The dealership receiving a booking after the first.

3. Pre-requisites for Successful Booking

  • Must have a signed and dated sales contract or Purchase Order (PO); PO can be from non-listed corporations but may be superseded.
  • Upload scanned customer copies of signed contracts and required documents to the specified location link immediately after the booking.
  • Minimum booking amount must be received from the customer, validated through various payment options (cash, credit, RTGS, etc.).
  • Obtain KYC details from the customer.
  • Pay-in slip to the Process Consultant by 5 PM the next working day, signed off by the Branch Head.
  • Non-compliance with the requirements can lead to:
    • Booking not considered successful.
    • Modification of booking time to 5 PM on the day requirements are fulfilled.

4. Duplicate Booking

  • Duplicate bookings assigned to the first dealership meeting submission criteria.
  • A booking is considered a duplicate if the end customer or immediate blood relative is the same, irrespective of vehicle details.
  • Criteria for committed delivery dates to prevent duplicate booking issues mentioned.
  • Protection period for bookings that meet criteria lasts until committed delivery or 45 days from booking.

5. Open Bookings

  • All open bookings must comply with pre-requisites by midnight of the cut-off date.
  • Dealership can pass applicable schemes at delivery time but must adhere to when the scheme becomes effective.
  • Rejection of open bookings may occur if they do not meet criteria and non-compliance with policy sections leads to penalties.

6. Delivery of Vehicle

  • Required documentation must be present at least 30 minutes before delivery, including invoices, proof of payments, and no-dues certificates.
  • Specialty care during home delivery, such as documenting the process.
  • Clear guidelines on compliance aspects and details required to avoid non-compliance penalties.

7. Delivery Intimation Process

  • Process Consultants must be notified via WhatsApp group during documentation signing and vehicle verification pre-delivery.
  • Clear communication regarding documentation and delivery specifications is vital to avoid confusion.

8. Transactions in Cash/Credit Card/DD

  • All monetary transactions must occur in the presence of a Process Consultant unless exceptions arise.
  • Detailed procedures for handling cash/credit transactions displayed to ensure compliance.

9. Physical Verification

  • Guidelines for inventory shortages to ensure transparency and adherence.
  • Regular surprise verifications and documentation attachments expected during audits.

10. Direct Selling Agents (DSAs)

  • Limitations on the percentage of sales attributed to DSAs, ensuring original buyers conduct bookings.
  • Deal conditions ensuring DSA commission is not applicable unless certain criteria are met.

11. Other Matters

  • Insurance and registration processes specified to avoid discrepancies during vehicle sale and delivery.
  • Guidelines for handling trade-in vehicles and maintaining correct records for inventory changes.

12. Mandatory Document Retention

  • All dealerships must maintain unrestricted access to critical operational documents including financial records and sales contracts.
  • Immediate reports for non-compliance instances to be communicated effectively.

13. Mystery Shopping

  • Non-compliance penalties for discrepancies noted through mystery shopping evaluations.
  • Essential to maintain accurate discount presentations to customers during transactions.