Reagan's election in 1980 marked the beginning of the Reagan era.
He united conservatives by emphasizing states' rights, condemning welfare, busing, and affirmative action.
He gained support from religious conservatives, including the Moral Majority, by advocating for family values.
Reagan appealed to the "white backlash" group, working-class white people who resented the progress made by African Americans, and economic conservatives through anti-union, low-tax, and free-market positions.
Anti-government crusaders and libertarians supported his view that government was the problem, not the solution.
Cold War hawks liked his strong anti-Soviet stance and desire for increased military spending.
Despite not all policy ideas being popular, Reagan's communication skills were effective, helping him win in 1980.