Organic Growth

Driven by internal expansion using reinvested profits/loans

• Gaining greater market share

• Diversification

• Opening a new store

• International expansion

• Investing in new machinery

Advantages:

• Can maintain current management style

• Less risk

• Easy to manage

• Easy to control

• Not as disruptive as inorganic growth - morale remains high

Disadvantages:

• Time consuming

• If market not growing, business restricted to increasing market share of finding a new market to sell products in