Character Orientations: Similar to Horney’s Neurotic Trends, defined as the way a person relates to the world in response to how a person solves his/her existential dilemma and existential needs that come with it.
Character: Defined as “the relatively permanent system of all non-instinctual striving through which man relates himself to the human and natural world”.
Characterized into two: Nonproductive and Productive.
Fromm used the term “nonproductive” to suggest strategies that fail to move people closer to positive freedom and self-realization. Personality is always a blend or combination of several orientations, even though one orientation is dominant.
Receptive Characters
Exploitative characters
Hoarding Character
Marketing Character