SR

Legends at Syracuse University Overview

Legends at Syracuse University: A Comprehensive Overview of Partnerships and Opportunities

Introduction to Legends

  • Core Business: Delivering solutions for legendary brands in sports and entertainment.

  • Recognized Partners and Events: High-profile examples include:

    • Football: Dallas Cowboys (The Star, AT&T Stadium), Super Bowl, Raiders, Syracuse Football.

    • Tennis: Wimbledon.

    • Basketball: Sacramento Kings, Clippers.

    • Soccer: Columbus Crew, OL Lyon, Stade de France, Euro2016, Sudamericana, Asian Cup.

    • Other Sports/Entertainment: UFC, USGA, NASCAR, MLB, Live Nation, European Tour, FIVB, USBC, NHRA.

    • Venues/Experiences: SoFi Stadium, Allegiant Stadium, SoFi Stadium, Oculous, Sky View, One World, Colosseum, Big Play, Prudential Center, Lumiarium Experiences.

Key Personnel and Affiliations at Syracuse University

  • Cody Flick:

    • Education: Niagara University (Sport Management), Syracuse University.

    • Internships: Marketing Internships.

    • Work Experience: Cornell University, Vizella Media.

  • Dillon Sullivan (Syracuse University 2023):

    • Academic Programs: Business Analytics (Whitman), Sport Analytics (Falk).

    • Internships: Information Management Intern at Garnet Health Hospital.

    • Work Experience: Data Analyst at Alliance International, Manager, Data & Analytics at LEGENDS at SU.

The Legends Solution: A 360^\circ Advantage Platform

  • Core Offering: Legends provides a best-in-class 360^\circ solution platform.

  • Specializations: Planning, Sales, Partnerships, Hospitality, Retail, and Technology Solutions.

  • Strategic Partnership: Partnership with Sixth Street expands and deepens capital investment offerings for long-term growth.

  • Key Solution Pillars:

    • Global Planning (LEGENDS IQ, ZEUS CAPITAL):

      • Financial Analysis.

      • Sponsorship Valuation.

      • Project Management.

      • Owner's Representation.

    • Global Sales:

      • Premium Sales.

      • Corporate Event Hospitality.

      • Primary & Secondary Ticketing Optimization.

      • Philanthropic Fundraising & Engagement.

      • Special Events & Tours.

    • Hospitality Operations:

      • Special Events.

      • Membership Clubs.

      • Food Halls.

    • Global Partnerships:

      • Sponsorship Valuation.

      • Go-To-Market Narrative development.

      • Sponsorship & Naming Rights Sales Execution.

    • Global Merchandise (RETAIL):

      • Design & Production.

      • Global Distribution.

      • Brick & Mortar retail and Live Event sales.

      • Custom Merchandise.

      • E-commerce platforms.

    • Technology Solutions (TECH SOLUTIONS):

      • Technology Strategy.

      • Immersive Experiences.

    • Data & Analytics: Provides a 360^\circ data and analytics solution across all areas.

Global Reach

  • Legends collaborates with some of the largest brands across the globe.

  • Headquarters Locations: Los Angeles, New York, Dallas, Minneapolis, Chicago, Indianapolis (Retail Hub), Liverpool, London, Hamburg, Madrid.

  • Geographical Presence: North America, Europe, Middle East, Asia, Australia & New Zealand, South America.

Why is Legends at Syracuse University?

  • Primary Objectives:

    • Drive Revenue: For ticketed sports through premium and general ticket sales.

    • Raise Annual Fund: Support institutional growth and initiatives.

    • Marketing Solutions: Implement effective marketing strategies.

    • Gameday Hospitality: Enhance the fan experience on event days.

    • Data & Analytics: Leverage data to inform strategy and optimize operations.

Student Experiential Learners Program

Legends offers various hands-on learning experiences for Syracuse University students:

  • Gameday Sales:

    • Role: Shadow Directors of Ticket Sales, Premium Sales Managers, or Account Executives.

    • Learning Outcomes: Observe interactions with prospects and clients, manage in-game sales opportunities, understand various gameday duties.

  • Gameday Hospitality:

    • Role: Gain hands-on experience at hospitality areas within the Dome.

    • Responsibilities: Welcome guests, scan tickets, assist with wristbands, answer guest questions.

  • Data Analytics:

    • Role: Shadow the Manager of Data & Analytics.

    • Learning Outcomes: Understand driving revenue through data and analytics, pricing strategies, lead prospecting, and CRM Management.

  • Sales & Prospecting:

    • Role: Shadow Directors of Ticket Sales, Premium Sales Managers, or Account Executives.

    • Learning Outcomes: Observe daily routines, learn to identify potential buyers and make outreach calls, gain familiarity with industry tools like Archtics and SalesForce.

  • Youth Sports Day:

    • Event: A one-time event on Saturday, September 6th (morning of the first football game).

    • Student Involvement: Engage with participants, answer questions, help ensure a smooth and successful event for all attendees.

Syracuse Football and Men's Lacrosse Promotions

  • Syracuse Football Group Experiences:

    • Available for groups of 15+ individuals.

    • Offer discounts and access to unique fan experiences (e.g., Photo with Otto, Fan Tunnel).

    • Subject to availability.

  • Men's Lacrosse:

    • Post-Game Photograph opportunity.

  • Orange Any-Time Tickets:

    • 9 ticket vouchers for 99.

    • Vouchers can be mixed and matched for any game during the season (exclusions apply).