Conformity - adjusting to one’s behavior to line up with a group’s unspoken rules, norms, and expectations.
Obedience - following direct commands usually from an authority figures.
Individualistic culture - culture that places value on the individual (ex. many European societies, USA)
Collectivist culture - culture that places value on the group (society, family, etc) (many Asian societies)
Multiculturalism - the idea that multiple cultures can coexist in a society, and that the majority and minority groups should actively support these cultural differences.
Group polarization - the phenomenon in which group interaction reinforces the majority point of view and shifts that view to a more extreme position.
Groupthink - Faulty decision-making that occurs when a highly cohesive group tries to stay in agreement and avoids critical thinking.
Social loafing - tendency for people to exert less effort in a group than when they are individually accountable.
Deindividuation - the loss of self-restraint when group members feel anonymous, being in a crowd reduces guilt and self-awareness.
Diffusion of responsibility - the phenomenon such that when there are multiple people present, each individual feels less of self-awareness.
Social facilitation - performing in front of a group causes well-known tasks to be done better than performing them alone.
False consensus effect - People often overestimate the extent to which other agree with them.
Superordinate goal - a goal that requires people of different backgrounds to work together, reducing stereotyping and negative attitudes toward each other.
Social trap - a situation in which people acting in their own self-interest cause the entire group to be worse off.
Industrial-organizational (I/O) psychologists - study of how people act at work, including the effects of managements practices, workplace relationships and culture, and burnout.
Prosocial behavior - behavior that benefits other people.
Altruism - unselfish actions that benefit others.
Social reciprocity norm - the unwritten rule that if people do something nice for you, you feel obligated to do something nice in return.
Social responsibility norm - the unwritten rule that one should assist those in need (esp. vulnerable groups such as children or the elderly) when possible.
Bystander effect - The more people witness a negative event, the less likely they are to help a person in need.