Definition & Scope
Family of planned, rational techniques aimed at helping organizations "change for the better".
Goes well beyond simple restructuring; typically reshapes how people work, communicate, and coordinate.
Reactive vs. Proactive Change
Many changes are crisis-driven, hurried, and externally forced.
OD seeks to make change deliberate, systemic, and preventive.
The Change Agent
A catalyst/guide (often an outside consultant) with expertise in improving organizational functioning.
Acts as trainer, facilitator, and process owner—not merely an advice giver.
Armenakis & Bedeian (1999) Multistage Model
1. Awareness: employees first learn that change is needed → typical emotions = anxiety, disbelief.
2. Diagnosis & Design: specify the form of change; craft a concrete plan.
3. Implementation: execute the plan; expect and manage resistance.
4. Consolidation: new practices become the accepted, routine way of working (institutionalization).
Necessity: Successful change requires willingness, commitment, and minimal resistance.
Stress & Uncertainty: Change can trigger negative affect and fear of the unknown.
Determinants of Acceptance
Individual factors: flexibility, high openness to experience, prior positive change experiences.
Organizational factors: transformational leadership, compelling vision, transparent communication.
Practical Implication: Pair structural interventions (new tech/process) with psychological support (training, feedback, participation).
Essence: Goal-setting cascade starting with top-level strategic objectives, filtering downward so each employee’s goal aligns with the level above (similar to modern OKRs).
Goal Functions
Motivate and direct effort.
Provide criteria for performance appraisal.
Coordinate disparate units toward shared aims.
Goal Characteristics
Must be concrete & measurable.
Example: inappropriate—“Improve functioning”; appropriate—“Increase sales by (20\%).”
Outcomes: When implemented with feedback and participation, MBO reliably elevates performance.
Process Overview
Design & administer attitude/opinion questionnaires (job satisfaction, conditions, problems).
Feedback compiled results to all employees; jointly diagnose issues and brainstorm solutions.
Key Features
Psychological safety: anonymous, non-threatening expression of views.
Often branded as ENPS (Employee Net Promoter Score) surveys.
Value: Creates data-driven impetus for change, surfaces hidden problems, fosters shared ownership.
Rationale: Most organizational output is produced by teams; enhancing team effectiveness magnifies overall performance.
Two Foci
Task-focused: refine methods, clarify roles, streamline workflow.
Interpersonal-focused: improve communication, trust, and conflict management.
Core Idea: Strangers engage in structured interpersonal-skills exercises with facilitator feedback.
Intended Outcome: Greater self-awareness, empathy, and on-the-job interpersonal effectiveness.
Decline in Popularity
Mixed or negative transfer to workplace.
Risk of quasi-psychotherapy; exploration of sensitive issues can harm participants.
Goal: Identify characteristics of an effective, rational organization.
Four Principles
Division of Labor: distinct, specialized positions.
Delegation of Authority: top relies on subordinates; tasks distributed downward.
Chain of Command: clear lines of accountability for each function.
Span of Control: optimal number of subordinates per supervisor—depends on subordinate skill & leader style.
Line vs. Staff Roles
Line: directly execute the organization’s core purpose.
Staff: provide support (HR, IT, legal) enabling line functions.
Premise: Supervisors’ assumptions shape management style → employee behavior.
Theory X
Employees are inherently lazy/indifferent; require direction & control.
Theory Y
Employees are self-motivated; management organizes resources and removes obstacles.
Evolution & Extensions
Shift from X to Y is gradual; most employees have been socialized under X.
Theory Z (Ouchi, 1981): lifetime employment fosters commitment and cooperative culture.
Metaphor: Organizations resemble living organisms—constant energy exchange with environment.
Key Insight: To survive, systems must import resources, transform them, export products, receive feedback, and adapt.
Core Proposition: Social (people) and technical (technology) subsystems are interdependent and must be jointly optimized.
Additional Principles (Cooper & Foster, 1971)
Joint Optimization: co-design tech and social structures.
Unit Control of Variances: the employee encountering a problem should resolve it—boosts motivation & saves managerial time.
Implementation: encourage self-regulation by individuals/teams.
Modern Relevance: Supports flatter hierarchies, agile teams, and rapid adaptation in turbulent environments.
Representative Definitions
“Belief system shared by members” (Spender).
“Strong, widely shared core values” (O’Reilly).
“The way we do things around here” (Deal & Kennedy).
Components
Set of underlying values.
Values taken for granted as "givens".
Symbolic communication (stories, rituals, language, artifacts) that convey those values.
Impact: Culture guides behavior, shapes identity, and influences strategy execution.
Definition: Employees’ shared perceptions of the recurring patterns of behavior, attitudes, and feelings in the organization.
Focus: Current psychological atmosphere and its linkage to work performance.
Similarities
Address overall work atmosphere.
Describe social context influencing behavior.
Differences
Discipline: Climate → psychology; Culture → anthropology & sociology.
Malleability: Climate easier for management to manipulate; Culture anchored in history, harder to change.
Time Horizon: Climate ≈ present conditions; Culture ≈ enduring values/norms.
Formulate Strategic Values
Fundamental beliefs about environment and competitive positioning.
Develop Cultural Values
Traits/behaviors employees must adopt to enact strategy.
Create Vision
Compelling picture of desired future state.
Initiate Implementation Strategies
Programs and actions that translate values & vision into reality.
Reinforce Cultural Behaviors
Align reward systems, share success stories, and stage rituals/ceremonies to embed norms.
Historical emphasis: Managing Change was considered a peripheral challenge; today it is a central strategic priority.
Quote to remember: “Change is never easy. You fight to hold on. You fight to let go.” — Daniel Stern