2025’s Top 7 Beauty Trends _ Global Cosmetic Industry

Overview of 2025 Beauty Trends

• Mintel's annual report highlights key beauty trends influenced by technology, consumer education, and sustainability.

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Key Trends

1. Escalating Efficacy

• Increasing demand for functional efficacy and ingredient knowledge.

• Consumers seek products with proven claims and multiple benefits.

• Rise of biotech ingredients and encapsulation technologies for enhanced delivery.

• Consumer education driven by influencers, transforming shoppers into informed prosumers.

2. Proactive Beauty

• Shift towards prevention over reactive solutions in skincare.

• Demand for gradual, lasting results; emphasis on long-term care.

3. Aesthetic-ization of Beauty

• Inspiration from medical aesthetics fuels consumer demands for precision.

• Normalization of cosmetic procedures like lasers and Botox across demographics.

• Increased use of aesthetic-grade ingredients for clinical-level results.

4. Simplification

• Trend towards minimalist routines and multifunctional products.

• Consumers exhausted by complex, multi-step beauty rituals.

• Desire for enjoyable, stress-free beauty experiences.

5. Off-label Beauty

• Consumers exploring unintended uses for products via social media.

• Example: usage of self-tanners as bronzers; Vaseline for skin slugging.

• These practices can enhance product value and inspire innovation.

6. Reinventing Sourcing

• Demand for efficacy in tandem with climate concerns drives innovative sourcing.

• Emphasis on sustainable practices, such as advanced agriculture and zero-waste products.

7. Next-level Sustainable Packaging

• Increasing importance of sustainable packaging, including biodegradable materials.

• Adoption of refillable formats, in-store recycling schemes, and home-compostable options.

• These initiatives improve the consumer experience, particularly concerning hard-to-recycle products.