MIL

      INFORMATION LITERACY

Ø  an important skill in life.

Ø  An individual who is literate in the location, access, evaluation, and use of information also displays a certain sense of critical literacy.

v  Data

Ø  “Raw information”

      EFFECTIVE AND EFFICIENT INFORMATION SEEKER

1)      Understands how to utilize a variety of information sources and agencies, as well as human resources, in order to gain useful information.

2)      Understands the value of consulting with resource specialists and critical peers to reframe and refine questions and inquiries, if necessary.

3)      Identifies information important to a need and assesses its reliability, bias, authority, and intent.

4)      Organizes new information in meaningful ways to determine where gaps may exist and to formulate the central question or thesis that can be addressed.

      INFORMATION FLUENCY

Ø  ability to analyze information needs and to move confidently among media, information, and computer literacy skills

      TYPOLOGY OF INFORMATION

v  Factual Information

Ø  based on evidences and findings provided by reliable sources.

v  Analytical Information

Ø  an analysis or interpretation of facts by an individual, usually an expert on the subject.

v  Subjective Information

Ø  The information is about the discussion and elaboration of a thesis statement which is still anchored on facts.

v  Objective Information

Ø  If the information is unbiased and does not lead you to judge the information in a certain way, then it is objective information.

v  Current Information

Ø  The currency of information refers to how up-to-date or how recent the information is.

v  Historical Information

Ø  There is information that are historical or old but are very helpful in providing insights and comparison events.

Ø  Publication date of the source material is the usual basis for currency.

v  Scholarly Information

Ø  Scholarly information comes from academic sources.

Ø  a product of an author's expertise and study on the subject matter.

Ø  usually peer-reviewed.

v  Popular Information

Ø  appeals to general interest and is usually found in general circulation materials such as magazines, coffee table books, or online feature articles.

      SOURCES OF INFORMATION

v  Primary Information

Ø  Original, first-hand information

Ø  Hasn't been interpreted, analyzed, condensed, or changed

Ø  Information may need to be constructed with raw data

o   Theses

o   Dissertations

o   Scholarly Journal Articles

o   Some Government Reports

o   Symposia

o   Conference Proceedings

o   Original Artwork

o   Poems

o   Photographs

o   Speeches

o   Letters

o   Memos

o   Personal Narratives

o   Diaries

o   Interviews

o   Autobiographies

o   Correspondence.

v  Secondary Information

Ø  One or more steps removed from a primary source and may interpret or analyze a primary source

Ø  Usually written by someone other than the original researcher or author

o   Textbooks

o   Edited works

o   Books

o   Articles

o   Review research works

o   Histories

o   Biographies

o   Literary criticism and interpretation

o   Reviews of law and legislation

o   Political analyses

o   Commentaries

v  Tertiary Information

Ø  Topic review; and usually include bibliographies of primary and secondary sources

Ø  Provide access to materials on specific topics

o   Dictionaries/encyclopedias

o   Almanacs

o   fact books

o   Wikipedia

o   bibliographies

o   directories

o   guidebooks

o   manuals

o   handbooks

o   indexing

o   abstracting sources.

      TYPES OF MEDIA

v  Print Media

Ø  The variety of media forms provides a menu of choices for where and when you can access information.

Ø  Also known as press

v  Press

Ø  This type of media refers to materials that are written and are physically distributed.

Ø  Invention of the printing press by Johannes Gutenberg in 1440.

v  Cinema

Ø  The film/cinema as a media form is one that is considered impressionable and has a cathartic effect to its audience.

Ø  With moving/motion pictures, the film is able to enhance the media experience of its consumer.

Ø  They reflect the desires, ideologies, and sensibilities of the culture to which they originate from.

v  Broadcast Media

Ø  Considered as “household” media.

Ø  Broadcast media comes into two forms- radio and television.

v  Radio

Ø  According to Baran (2010), radio was the first electronic mass medium and the precursor of television.

Ø  For a long time, radio was the "young people's media ".

Ø  This is evident in the proliferation of FM radio stations catering to the musical taste of younger generations, known as format radio.

v  Television

Ø  "Television has changed the nature, operation, and relationship to their audiences of books, magazines, movies , and radio (Baran 2010)."

Ø  “Least common denominator” which means that television programs avoid burdening the audience of complex and complicated messages.

v  Videogames

Ø  Video games continue to grow popular to both young and old because of their increased interactivity and interconnectivity, " from games consoles to personal computers to the internet to cell phones (Baran 2010)."

v  Internet

Ø  Is a development in media technology that is at the heart of all the convergence that you see occurring in traditional media

Ø  The internet made it easier to address a wider audience in all corners of the world.

      INDIGENOUS KNOWLEDGE AND INDIGENOUS MEDIA

Ø  “Knowledge that is unique to a given culture or society”

Ø  It is the basis for local-level decision making in agriculture, health care, food preparation, education, natural-resource management, and a host of other activities in rural communities”

      LIBRARY

Ø  The main role of a library is to organize and provide you access to information.

Ø  Libraries are no longer limited to being repositories of informational materials. Modern libraries are connected to the Internet to provide library users of a myriad of sources and databases from various places in the world.

      MEDIA LANGUAGES

Ø  Codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience.

      COMMUNICATIVE EVENT

Ø  It refers to your media experience, like reading a book or watching a movie.

      CODES

Ø  are signs with meanings governed by agreed rules of interpretation.