case study- non experimental self report bias- reporting yourself inaccurately percentile rank - percentage of scores that are less than a given score epigenetics- they study of if a gene has been expressed or not CNS- brain and spinal chord PNS- sensory and motor neurons sympathetic nervous system- fight or flight parasympathetic- calms the body somatic- controls the body autonomic - automatic movement like the hear glial cells- help with memory and learning reuptake - reabsorption ACH- movement dopamine- reward serotonin- mood norepinephrine - alertness GABA- inhibitory transmitter calm endorphins- pain EEG- electrical waves MEG- magnetic waves to see electrical activity CT-photos to see structure PET- radioactive brain activity MRI- magnetic waves to see soft tissue fMRI-structure and activity thalamus- sensory hypothalamus- drinking,eating,moving medulla- breathing brain stem- homeostasis cerebellum -balance and sensory REM- eye movement and dreams absolute threshold- minimum stimulus needed signal detection- when we detect a stimulus transduction- senses into neural impulses bottom up- processing beginning with sensory top down- constructing an image based on precious knowledge rods-perifreal cones-color kinesthesis- movement sense convergent thinking- narrowing down divergent- many ideas assimilation- adding new experiences to schemas heuristic- shortcut availability heuristic- likelihood of events based on memory (plane more dangerous than car) representative heuristic- likelihood based on how weak it matches the prototype anterograde amneasia- cant form new memories retrograde- cant remember past Proactive interference- old blocks new Retroactive interference -new blocks old preoperational- use language not comprehend concrete operational- thinking logically formal operational- think about abstract cognitive- learning negative reinforcement- removing something annoying positive reinforcement- increasing something with good response variable ratio- whenever fixed- fixed