Attribution
Coming From your perspective about others
Why do people act and behave the way that they do?
How we explain a person’s actions
Myself and others
Dispositional- they are the way they are, character (accountability on them)
Situational- environmental/circumstances, more considerate (benefit of the doubt)
Biases in Attribution
Fundamental Attribution Error
Tendency everyone has
How much I like the person will make me attribute others character based on dispositional or situational
More likely to attribute disposition to other people’s actions (assumption)
Actor-Observer Bias
Depending on either being Actor or observer, more likely to prescribe a factor
Actor- situational (bad), dispositional (good)
Observer- dispositional (bad), situational (good)
Self-serving Bias
Whatever makes me look good/better
Social distance impacts these views as well
How close they are to me (how much I like them)
Closer they are, the more interaction with them
Affect how we view and respond to others
How much do we like Something?
How much have you interacted?
Mere exposure effect
More time you spend with them/exposed to, your affection as well as how much you like them increases
Social Comparison
How am I doing compared to others?
Up or down
Attribution Theory: why behaviors happen
Dispositional factors:
Internal and relatively unchanging
Situational factors
External and temporary
Fundamental attribution error occurs when overestimating the effect of dispositional factors in an individual’s behavior and minimize situational factors
Regardless of the attribution nothing about the behavior changes
Explanatory Style: how we explain why behaviors happen
Optimistic explanatory style:
External causes, relatively temporary causes, specific causes
Pessimistic explanatory style:
Personal causes, permanent causes, pervasive causes
Regardless of the explanatory style nothing about the behavior changes
Cognitive biases: influence the way we attribute our behaviors and thoughts
Selection of potential cognitive biases
Ex: availability/ representativeness heuristics, confirmation bias, anchoring bias and belief perseverance
Availability heuristic:
Heuristic: thinking shortcut or rule of thumb
Distorts estimates of how likely something is to occur
Ex: when buying a car, you take reviews from your friends and families on what their car works like to make the buying process easier for you
Highly publicized examples
Sensational examples
Representativeness Heuristic:
Heuristic: thinking shortcut or rule of thumb
Distorts estimates of how typical an example is of an entire category
Base-rate fallacy
Estimates of probability ignore base rates
Confirmation bias:
Bias: unreasonable partiality or preferences
Focus on supportive examples
Dismissal of non-supportive examples
Overconfidence bias:
Bias: unreasonable partiality or preferences
Excessive belief in our own abilities
The belief we did better than others
The belief that we are correct and others are wrong
Locus of control: the amount of control people perceive they have over events or condition in their lives
Internal locus of control:
Life events or conditions are a result of one’s own efforts and abilities
One has control over what happens to them
External locus of control:
Life events or conditions results from things outside of one’s control
Things happen and there's not much that can be done about them
Cultural influences:
Internal locus of control
Individualistic cultures may emphasize taking credit for one’s achievement
External locus of control:
Collectivist cultures may encourage the sharing of credit for achievement
Neither is ideal in all situations
Internal locus of control:
Self - blame when things do not go well
Frustration with things truly beyond one’s control
External locus of control:
Not accepting appropriate responsibility for failures
Learned helplessness
Mere exposure effect:
Frequency = familiarity
Familiarity = positivity
Self- fulfilling prophecy:
A false belief about a situation even if its false
Brings out a new behavior that can either be favorable or unfavorable
Making the false belief come true and we live up or down to our beliefs and expectations
Social Comparison:
Comparing oneself with others for self-evaluation
Can make a person feel better or worse
Comparisons to less accomplished people
May increase self- esteem and confidence
Comparisons to more accomplished people
Can be motivating if one feels successful
Can be discouraging if they feel the opposite
Relative deprivation
Attitude=beliefs
Stereotype
Generalized concepts about a group
Similar to Heuristic
Race/ethnicity used to group people as its is easily identifiable (nationally)
Other examples of categorizations include gender, age (teenagers), religion, socioeconomically
Can help when trying to Approach others
Helps us make quick judgements/decisions
Can lead to problems
Unfair judgements/decisions
Implicit Attitudes
Underlying tilt toward or away from others based on stereotypes
Related Ideas
Just World Phenomenon
Collective judgment about groups of people
Believe people get what they deserve
In group/out group bias
People out of group judged, assume all our bad in another group
Ethnocentrism
Belief that one’s own culture is superior to others
Belief Perseverance
Idea that you believe something even when presented with facts on the contrary
Ex: religious beliefs proved wrong, confrontation with varying perspective, preserved
Not willing to give up something that makes them who they are
Can lead to confirmation bias
Only willing to consider/look at and accept information you already believe to be true
Can be because of cognitive dissonance (personal)
When attitudes and behaviors don’t match/line up
Mindset that makes you uncomfortable
Usually people change their attitude to fit their behavior
Ex: cheating circumstances
Stereotype: generalized belief about a group, a member of a group or a social category
Mental shortcuts like heuristics in thinking that reduce cognitive load
Develop into our schemas or mental frameworks
Mostly negative and exaggerated which is what can lead to negative situations
Prejudice is when a stereotype can lead to a negative attitude in advance of having experience with a person/group
The negative emotions can create strong negative emotions that can lead to hatred
Leads to discrimination when you are hostile to a rejected group
Implicit attitudes/ bias can occur with no or little conscious awareness
Ex: applicants with ethnic sounding names were less likely to be contacted by applicants than those with identical non-ethnic names
Ex: gender is similarly biased towards certain groups
Just World Phenomenon: the person sees the world as a fair place
Good people have good things happen to them and bad people have bad things happen to them
Helps reduce anxiety when difficult realities confront us
Ingroup bias: tend to view our own group as having favorable attributes and likeable
Out group bias: tend to see other members of other groups as unfavorable
Ethnocentrism: tend to view our own ethnicity or social group as being correct and most just compared to other groups
Can lead to misunderstanding of other ethnicity and social groups behaviors, actions or beliefs.
Belief perseverance: tendency to maintain a belief even when someone can refute or disprove the belief with evidence or facts
Confirmation bias: when someone seeks out evidence that confirms their pre-existing beliefs and expectations while dismissing evidence that clashes
Works alongside belief perseverance and they often strengthen each other
Cognitively highlight confirming evidence and skirt past disconfirming evidence
Cognitive Dissonance:
When we have two things in are mind that are at odds with each other it creates a state of imbalance
If you believe something but then act in the opposite way then you have a dissonance
Creates a state of psychological discomfort forcing us to make a change
We can change the belief to align with actions or change the action to match the belief
Ex: buying coffee everyday but also believe in protecting the environment
“Its my one bad habit and everyone does it” to justify your actions
We are influenced by:
Group polarization- group tends to become more extreme
When we come together into groups, we tend to become more extreme/less moderate versions of ourselves
Development of attitudes, decision making, etc
Like minded people in a group move away from moderate decisions
Conventional wisdom on the other hand, is the notion that groups coming together tend to lean towards the middle or moderate consensus/decision making
Due to the internet with many people posting things about the most popular opinions for views, there are less diverse opinions
Social norms- what is expected in society
Creates pressure on us; group doesn't force us, we stick to norms because doing so otherwise makes us uncomfortable
We don't want to stick out; breaking norms sheds light on us
We want to remain invisible so we follow norms
Social influence theory- we behave the way we do because society influences us
Persuasion elements
Way decisions are influenced based on how information is presented (how to get them to develop a positive attitude towards it)
Central vs. Peripheral route
Central= facts/data (numerical) about product
Peripheral= emotion/connection
We like to say we are more influenced by facts/data, but we tend to be more influenced by emotion
Halo effect- idea that i assume positive thoughts about a person, so I assume positive things about them
I like things they like
Persuasion techniques
Foot in the door (sales)
You go for a small ask so you can get bigger ask later
Once they say yes, now it is harder to say no
Door in the face (buyers)
No to the big ask to get yes to small ask
Framed in different perspective
In small, medium, large they usually want you to get/buy medium
The Social Trap- pressure we feel when participating in zero sum (if others get some, I can't)
Only so many pieces of the pie (finite resources)
Make decision hurting group and themselves
Tragedy of the commons- people saw others overusing grasslands and felt that they should be able to too, which led to excess usage by everyone and overall negative outcome because of this
Notion some think that if everyone just behave themselves there would be no problem
We are also influenced by…
Conformity- desire to be a part of group and act like them to remain safe and not stick out (social norms/pressure)
Solomon Asch did line experiment, where he put line Q and asked everyone in class outloud (everyone said A confusing the subject of experiment who clearly had another answer as the correct one)
Obedience- likelihood we are to obey, especially by an authoritative figure
miller gram experiment (people shocked people to “death” upon being told to do so by professional scientists)
Society
Individualism- good of you over the group
Collectivism- good of group more important (less likely to fall for social trap)
Multiculturalism- multiple cultures in play
Groups
Polarization- extreme when in groups
Group think- conform to ideas of group to not be seen as disagreeable
How willing are you to say something different from the group?
Ex: hesitant when there are powerful leaders in group
Diffusion of Responsibility- assume others will do something/take responsibility for me when there are many people in group
Social Loafing- Tend to do less when there are more people
More people tend to believe they only need to do less work
There should be an optimal number in group: large enough to manage everything but small enough that everyone feels the need to pull their own fear
Deindividualism- do things you wouldn't do in the group
Lose yourself in the group (identity loss)
Group influence
Social facilitation- performance improves when we are in front of a group
Creates level of stress in performance and enhances higher ability in an already high performer
Nerves facilitate the performer
Only happens with high level performers
Sell out:
Back in the day when music artists used to assimilate with a corporation it would be called a sellout
They were often seen as betraying their authenticity
Fans and other artists would accuse them of prioritizing money over creativity
Influence on Decision making
False Consensus Effect
most/everyone agrees with you with your position
Confirms my beliefs, making me more entrenched with belief
Less likely to accept other beliefs
Overcoming group differences
Superordinate Goals- group goals become more of a priority then other goals
Giving into group differences
Social traps- make decision for me overgroup
Zero sum gains
Tragedy of the commons
Industrial-organizational psychologists (I/O)
Positive Influence of Groups
Altruism- doing something nice for someone without expecting anything in return
Social Reciprocity Norms- I do something for you so you do something for me in return
Negative influence of groups
Bystander Effect
Expect somebody else to do it for you when in a group
Ex: Medical Emergency in public
Situational Factors:
Social Norms: your behaviors might vary in different situations due to the expectations of how we should behave at that time or place
Social Influence Theory: we might vary our behavior in different situations because we are going along with how others are acting
Normative Social Influence: suggests you will apply so that your friend group doesn’t think less of you
Informational Social Influence: suggests you will apply because your friends have convinced that you are certain to be accepted
Solomon Asch “Line” Experiment: crucial example of applying social influence theory
Persuasion Techniques:
Central: change attitude by using facts, details and logic
Peripheral: change attitude by using peripheral cues (feel emotion connected to a product or behavior, how attractive it is, endorsements)
Halo Effect: when we assume one positive aspect of a person suggests other aspects are positive too
Foot in the Door: make a small request that is agreed to, then return with a larger second request
Door in the Face: make a large request that is refused, then return with a smaller request
Conformity:
The adjusting of one’s opinions, judgements, or actions so that they are more consistent with others’ or the norms of a situation.
Include outright compliance or be more subtle
Milgram Shock Experiment:
Obedience to Authority: Participants obeyed the experimenter, seen as an expert in a lab coat, increasing compliance.
Responsibility Diffusion: The experimenter took responsibility, shifting moral accountability from the teacher.
Gradual Escalation: The shocks began low and increased gradually, making it easier for participants to rationalize their actions.
Social Pressure: The authority figure’s presence and reassurances created pressure to conform and continue.
Culture’s effect on individual behavior
Individualistic countries (US) tend to promote personal success and achievement
Collectivist countries (Asian and African countries) promote the success of the group
Ethnocentrism is the belief that your culture is superior to others
Groupthink:
Happens when group members do not speak up with concerns about a decision when they care more about the group’s well being rather their own interest
Cuban Missile Crisis
Group Polarization:
Happens when one attends a group meeting, afterwards altitudes are strengthened about issues from the meeting
Attendees leaving a political convention feel stronger about positions and candidates after they leave
Diffusion of Responsibility
For example, if everyone walks by a homeless person and ignore them then you will do the same
This behaviour would change though if there was not such a large group or if there wasn’t people around
The group rule is that this person is not worth helping and it's an implied rule that everyone follows
Connected to the Bystander effect and Kitty Genovese
Groups can help or hinder
Social facilitation (helps)
Happens when an individual performs better at a task when others are observing than when performing alone
Social loafing (hinders)
Happens when an individual puts less effort into a task when they are part of the group
Deindividuation (usually hindering)
Happens when individuals lose awareness or their sense of self control when they are anonymous or part of a group
Connected with antisocial behavior (cyberbullying or violence in large events)
Superordinate Goals
When a goal of the group becomes more important than other goals
Can lessen conflict
Social Traps
Happens when groups look to their own interests ahead of an action that would benefit the entire group
Altruism- selfless behavior
Kitty Genovese Case
Kitty Genovese was returning home when she got assaulted and she escaped but then was caught again for a second assault
37 people saw but not one of them helped or called 911
Example of how a group can influence your behavior
People were less likely to help because no one else was and they didn’t want to be the one that stood out
Latane and Darley Decision Tree
Will you help? The mental process your brain takes before you take action
Diffusion of Responsibility
Situational variable: includes the presence of others and our cost/ benefit analysis applied to the situation
Attentional variable: refers to where we notice
Diffusion of responsibility: effect the presence of others has on our decision to help
Bystander effect: we are less likely to help because we may assume that others will; the social “rule” becomes to not help
Reciprocity Norm
If we incur social debt from another, we are more likely to help them
We feel the need to return the help of those who have helped us
Your friend gave you a ride to school so now you feel obligated to give her a ride to the football game
“Even the score”
Social Responsibility Norm
One should assist those in need when possible
Doing the right thing
Promoted by many religions
Individualism vs. collectivism
Donating blood
I/O focuses on how management treats you, your relationship with coworkers, how do people feel about work (do they feel burnout)
Psychodynamic Theory:
Conflict of the self
Id, superego and ego are all at conflict with each other as one thing tries to overpower each other
Id: primal self that represents what you would do if there was no rules and restrictions
Superego: ideal self, expectations that often come from society
Ego: conceptualization of who we are, attempts to balance out the superego and id
Protecting the self from (protecting ourselves from what threatens our ego)
Denial: refusing to accept what happened
Displacement: when you can’t express your emotions on someone so you take it out your emotions on someone else
Typically someone weaker than you so they can’t fight back
Projection: you take what emotion you are feeling and project it onto others to avoid confrontation your emotions
You are mad but you claim everyone is mad at you when they really aren’t
Rationalization: when something bad happens, you come up with reasons on why what happened was good.
You are hurt but don’t want to accept it. Not recognizing reality
Reaction Formation: saying you fee, the opposite about how you feel
Regression: something happens that makes you feel bad so you go back to a time when you were better
Coping mechanisms in a way
Repression: you actively try not to remember
Sublimation: you take the energy you feel and put it towards something else
Done when you don’t want to deal with it
How to test for it:
Projective tests:
Thematic Apperception Test (TAT) ex: inkblot test
How you perform on tasks reveals things about you
Affiliation Arousal: motivated by relationships
Achievement Arousal: motivated by achievement
Humanistic Theories
Unconditional positive regard
There are certain things that bring me down and cause me to act out sometimes and prevent me from being the ideal version of myself
The most ideal self is when we reach self actualization but we must meet all the previous standards such as basic needs, love, esteem etc.
Self transcendence is one level higher
We are always striving to be the best version of ourselves and reach the highest level
The pyramid level is fluid meaning you can reach self actualization but that doesn’t mean that you’ll still be there the following day
There are too many external factors that affect your position
Personality is the patterns of thinking, feeling, and acting
It is persistent in your life and influences behaviors
Psychodynamic, humanistic, trait, and social-cognitive theories can help us understand our enduring characteristics
Psychoanalytic vs. Psychodynamic Theory
Psychoanalytic- Sigmund Freud
He believed there were four things that dictated our personality
Childhood
Unconscious
Sexual and aggressive impulses
Anxiety driven defense mechanisms
Believed that there were three part to our personality that work together to control our impulses and make final decisions
Id= earliest part of our personality that seeks immediate gratification, willing to do anything to satisfy our needs and desires
Solely in the unconscious/below the surface
Operates on the pleasure principle
Strives to satisfy basic sexual and aggressive needs and drives
Can get us in severe trouble if this is unchecked
Ego= develops in early childhood, that is our reality check that helps us understand how we will respond to the real world and the consequences of our actions based on the decisions we make
Present in both conscious and unconscious minds, but mostly in conscious mind
Operates on the reality principle
Mediator of the id, superego, and reality
Wants to realistically bring pleasure over pain
Superego= develops around the age of five, and is the voice of our conscious that helps us strive for perfection and wants us to be proud of the decisions we make
Present in both conscious and unconscious minds
Driven by our moral compass (our conscious)
Focuses on how we ought to behave
Psychodynamic- Carl Jung, Alfred Adler, Karen Horney
They believed the following characteristics dictated our personality
Childhood
Unconscious
Anxiety-Driven Defense mechanisms
*Note: Freud emphasized sexual and aggressive impulses while the others didn't
So many of the decisions we make in our behaviors are not made with our conscious mind
Anxiety Reducing Defense Mechanisms
Psychodynamic and psychoanalytic theorists believe that these defense mechanisms play a role in us being able to get through stressors of our everyday life
Unconscious ways in which we work on reducing our anxiety on a daily basis through our ego
Helps us see how our unconscious helps us in stressful situations
8 Defense mechanisms:
Denial- refusing to believe a painful reality
Ex: Terry thinks he and his boyfriend will get back together
Displacement- shifting tension to a less threatening target
Ex: Kim yells at her friends when she is upset with her teacher
Projection- attributing unacceptable impulses onto someone else
Ex: Iris got fired and talks about how mad her parents are at her boss
Rationalization- giving a logical reason to justify unacceptable behavior
Ex: Dillon was OK cheating on a test because everyone else was too
Reaction Formation- unacceptable impulses are replaced with their opposites
Ex: Jane is upset with Sue, but treats her with a lot of kindness
Regression- resorting to an earlier stage of development
Coach Smith stomps his feet and yells when his team is losing
Repression- pushing unwanted memories into the unconscious
Ex: Forgetting about a major deadline that is approaching
Sublimation- aggressive drives are channeled into something acceptable
Elane takes a Pound class when she is upset
Assessing Personality: Projection Tests
Ink Blots- used by Hermann Rorschach, usually where a symmetrical black & white picture given and participants are asked what they saw (looking for trends in answers)
One of the ways psychodynamic personality theorists believe you could gain some access into your unconscious
Some people who use this test believe it can reveal information about our unconscious personality
Some use it as an ice breaker to get to know new people and their personality within
Thematic Apperception Test- you are given a picture and you are asked to tell a story
Looking for same underlying unconscious motives in stories being told
Social Cognitive Theory: I behave in a way that can influence the situation or the environment influences me
Reciprocal Determination
I learn what behaviors are acceptable based on the reactions of those around me
Personality traits are an outflow of my environment
Self Concept is developed through high levels of self efficiency and esteem
Comes from how others respond to me
Revolves on how others treat you so there's no sense of self agency
Trait Theory: a set of particular characteristics (temperament)
Big 5:
Agreeable: how easy are you to get along with. Do you go with the flow or are you stubborn?
Openness: how susceptible are you to new ideas or experiences?
Extraversion: how outgoing are you?
Conscientiousness: how considerate are you?
Emotional stability (neuroticism): how mentally and emotionally stable are you?
Universal because everyone has some of each category
What motivates us:
Physical Drives: biological response
Our bodies drive us to behave a certain way
Drive Reduction Theory: our body simply responds to the environment to keep homeostasis.
If we are hungry then we eat and when we eat we go to the bathroom
We simply respond to our body’s signals so that we can maintain homeostasis
Shortcomings: when your body tells us something but you don’t respond accordingly. Like you are hungry but you don’t act on the hunger.
Arousal Theory (alertness)
Yerkes- Dodson theory: there's an optimal level of arousal for peak performance
The more difficult the task, the less arousal we need. When something is easy, we have a higher level of arousal
Self Determination Theory: we want to feel good about ourselves and feel competent
Intrinsic motivation vs extrinsic motivation
We want to do it vs what we will get if we do it
Lewin’s Motivational Conflict Theory:
Conflicts need resolution (this is the motivation)
You can’t not choose anything or choose both
Approach- Approach: you are presented with 2 good options and you have to choose the one that appeals to you the most.
Choosing between a burger or taco
Approach- Avoidance: you are presented with something you want and something you want to avoid but if you choose what you want you will have to face the bad thing
You want to eat candy but if you then you will get sick
Avoidant- Avoidant: you are presented with 2 options that you want to avoid. You have to pick the one that you are fine with dealing the most
Eat brussel sprouts or get sick if you don’t
What motivated you (extreme behaviors for those that seek thrill)
Sensation seeking Theory: explains why people that seek out thrill and adventure (skydiving) since it goes against Darwinism and wanting to be able to pass along genetics because by putting themselves in that situation they are decreasing their chances of surviving
Disinhibition: they are not able to tamp down on their want for thrill. The need for adrenaline is their homeostasis.
Boredom Susceptibility: they are afraid of being bored so they go do exciting things
Distribution: most people are in the middle of the spectrum but there's a few people that are on each extreme end of a lot of adventure and no adventure at all
Food: your brain tells your body that you are hungry or full
Hormonal balance: Ghrelin (similar to melatonin in the fact that when its present you feel hungry and depletes as you get full) and Leptin
Hypothalamus and pituitary gland to send out hormones and signals to the brain