_WEEK_1-5__LESSONS

4th Quarter Overview

• Focus on the disciplines and ideas in applied social sciences.

• Instructor: Allana Mae D. Bayani, LPT

Lesson 1: The Discipline of Communication

What is Communication?

• Definition:

  • Communication is transactional: involves both giving and receiving messages.

  • Takes various forms.

Key Aspects of Communication

• Involves acting on information and responding to stimuli.

• A creative act that makes sense of the world by assigning meaning to experiences and feelings.

• Can be both intentional and unintentional.

Context in Communication

• Understanding words isn't enough; context is essential (e.g., email, TV, social gatherings).

Common Frames of Reference

1. Psychological Frame of Reference:

   • Influences mental schema.

2. Cultural Frame of Reference:

   • Influences due to laws, background, and race.

3. Social Frame of Reference:

   • Defines social biases.

4. Spatial Frame of Reference:

   • Involves environmental and geographical contexts.

5. Temporal Frame of Reference:

   • Relates to time and experience.

6. Historical Frame of Reference:

   • Shapes historical biases.

Goals of Communication

• Expressing Needs and Wants

• Transferring Information:

  • Via various media: blogs, social media, conferences.

• Establishing Social Connections:

  • Sustaining relationships.

• Facilitating Social Etiquette:

  • Conforming to conventions of politeness.

• Changing Behavior:

  • Influence actions through communication.

Basic Elements of the Communication Process

1. Sender-Receiver:

   • Participants in communication often act as both senders and receivers.

2. Message:

   • Made of verbal (words) and non-verbal (gestures, expressions).

3. Channels:

   • Pathway messages take between sender and receiver.

4. Feedback:

   • Response from receiver to sender.

5. Noise:

   • Factors that impede understanding; includes external and internal noise.

6. Setting:

   • Context where communication occurs; can be formal or informal.

Levels of Communication

1. Intrapersonal Communication:

   • Communication within oneself.

2. Interpersonal Communication:

   • Direct one-on-one communication.

3. Intercultural Communication:

   • Communication between different cultures.

4. Interviewing:

   • Q&A format, typically between two parties.

5. Small Group Communication:

   • Involves group problem-solving.

6. Mass Communication:

   • Structured messages to larger audiences.

Lesson 2: Professionals and Practitioners in Communication

Communication Specialist

• Role: Establishing positive public relations for clients.

• Tasks include drafting press releases and organizing public events.

• Relevant backgrounds: Journalism, writing, marketing.

• Opportunity sectors:

  • Advertising, Media, Politics, Journalism.

Journalism

• Core purpose is to honestly present news.

• Tasks include interviewing, writing, fact-checking, and engaging with audiences.

• Job opportunities include various forms of journalism such as investigative or sports journalism.

Lesson 3: Clientele and Audience in Communication

Learning Outcomes

• Understand clientele and audience considerations in communication.

• Conduct surveys to analyze communication needs among young adults.

• Distinguish between needs of different audience types.

Importance of Audience Analysis

• Successful communication requires a good understanding of the audience.

• Engage in demographic and psychographic research to understand audience needs.

Classifying Audience

1. Primary Audience:

   • Direct users of the communication.

2. Secondary Audience:

   • Keep informed but do not act directly on the content.

3. Tertiary Audience:

   • General individuals interested in the subject.

Community Engagement as Audience

• Communicators must adapt their language and methods to suit community needs.

• Importance of understanding interests and awareness.

Lesson 4: Settings, Processes, Methods, and Tools

Communication Practice

• Communication educates and engages through various sectors such as education, government, and NGOs.

Types of Communication Settings

• Government:

  • Provides information, services and engages with citizens.

• Private Sector:

  • Focuses on advertising and market understanding.

• NGOs:

  • Utilize communication to respond to social needs.

• Educational Settings:

  • Formal methods of delivering information and engaging students.

Processes in Communication

• Encoding/Decoding:

  • Formulating and interpreting messages tailored to social realities.

Methods in Communication

• Involves various types: intrapersonal, interpersonal, public; across different mediums and methods.

Tools in Communication

• Communication tools cover verbal, non-verbal methods and technologies.

• Telecommunications:

  • Exchange over distance via electronic means.

• Mass Media:

  • Includes broadcast and print technologies for mass audience reach.

• New Media and Social Media:

  • Characterized by interactivity and engagement through platforms like Facebook and YouTube.