Untitled Flashcards Set

Ad hominem

(Against the Man)

Attack on a person directly rather than the argument itself

Ad populum

Fallacious argument that utilizes popularity as a reason to accept it.

Begging the Question

The argument that already issues the claim is true (type of circular reasoning)

Circular Reasoning

The fallacious argument that restates an argument without proving 

Goes in circle

Already assumes their claim

False Analogy

Misleading comparison in an argument

Hasty Generalization

A conclusion, or claim, that is based on lack of evidence (rush to conc).

Non-Sequitur

Occurs when the conclusion does not follow its premises.

Post hoc ergo propter hoc

Occurs when it is assumed that one thing is the cause of another in a sequence. 

Red Herring

Utilizes diversion to lead people away from the real issue. People will oppose arguments rather than address them, leading to a false conclusion.

Slippery Slope

Argues that events will eventually happen without examples or evidence (steps intentionally left out).

Propaganda

The use of communication techniques that create emotional appeal either visually or verbally to project an opinion. 

Bandwagon

Suggestion to think or act as others 

Loaded Words

Words with heavy positive or negative connotations that stir feelings. 

Testimonial 

Public figure or celebrity that promotes/endorses a product, person, or policy.

Name-calling

Giving someone a bad label by using an n  easy name or symbol (Calling out the name of the other product).

Plain folks

Convince the audience that they are prominent people and their ideas are for the people.

Misuse of statistics

Refers to manipulating statistical data to make a biased impression. Used to support an agenda or a viewpoint. 

Transfer

A device in which the ad links the authority of a symbol to give that respectively to a person. 

Card Stacking

Stress the positives only, not the negatives (only giving part of the story).

Repetition

Repeating words so they imprint