Note
Studied by 5 people
June 17, 2025
following minimum wage is sometimes unethical even if its the law
legal vs ethical
sector that violates environment, politics, basic human rights
Mining
market opportunity assessment
market entry strategy plan
breadth and scope of foreign market research
general information
information necessary
knowledge pyramid
knowledge and insights - information and intelligence that have been processed
derived from information and intelligence. validate further w primary research
information and intelligence - facts, figures, and information that have been organized around a theme
basic info. dont overcomplicate
data - raw facts, figures, and information
sequential process of researching foreign market potential
primary screening for attractive country markets
GDP, population variables, income growth
assessment of industry market potential
is the industry big enough to accommodate a new player?
info abt indiv market
market size growth rate
company sales potential analysts
select appropriate markets - demand-supply pattern, distribution structure, regulations
country markets screening
market size
population
population growth
amount of energy produced and consumed
market growth rate
growth in GDP
growth in energy consumption
market intensity - how rich and how poor a country is
GDP per capita = gdp / population
gdp per capita at purchasing power parity
gdp indicates buying power
market consumption capacity
estimate spending capacity
GDP per capita vs GDP at PPP
gdp per capita - anong mabibili ng 1k mo sa ex. vietnam vs PH
commerical infrastructure
market receptivity
market openness
Sources of secondary international data
international organizations
government agencies
industry and trade associations
service organizations
internet
activity:
basic marketing indicators
if little price, go for bigger population
if high price, bigger gdp per capita