Stark and Bainbridge:
Suggested that secularisation was a European phenomenon and that religious belief was strong in the rest of the world.
Religion is universal as people need religion to fulfil their basic needs.
Proposed a religious market theory based upon the needs of humans.
According to Stark and Bainbridge, religion continued to be important in people's lives.
Constant need for religious belief in people's lives due to the functions it fulfils.
Humans look to receive rewards and minimise the costs to them personally.
Religious Compensation:
Religion compensates individuals when they are unable to fulfil their needs.
Meets supernatural needs to explain what is inexplicable in life.
Promises rewards for those that are virtuous, even when society fails to reward people in this way.
Religious Market Theory:
Religion operates in a similar way to the economic markets.
As older religions and beliefs fade, new forms of belief arise, continually evolving to meet individual needs.
Religious organisations compete with one another in a crowded global marketplace leading to improvements in the services that religion can offer.
Competition brings more choice and innovation.
Secularisation in Europe is a result of dominant one-religion states.
The USA and other areas of the world have more choice in beliefs, thus can provide for different needs.
Evaluating Religious Market Theory:
Greater diversity in a global era is evidenced by other sociologists, e.g. Berger.
Higher levels of attendance in the USA, but still a long-term decline over time.
Some European nations have high levels of church attendance, despite having one dominant religion.
Alternative forms of belief meet the needs of individuals rather than religious diversity.
Compensation for deprivation:
Glock and Stark (1969) and Stark and Bambridge (1985) – women participate in religion because of:
Organismic deprivation – more likely to suffer from ill physical and mental health problems and thus seek healing through religion
Ethical deprivation – Women tend to be more morally conservative and, thus, attracted to sects
Social deprivation – more likely to be poor and seek compensation in religion