The Social Animal Winter 2026 Midterm Study Guide
Introduction
What is social psychology?
How does it differ from other subfields in psychology (e.g., abnormal, personality, cognitive
psychology) and from other fields in general (e.g., anthropology, sociology)?
What is the person x situation matrix and how does it relate to personality and social
psychology?
Four themes to keep in mind: importance of construal, culture, natural selection, and people
Research Design
What are the three goals of science?
What are the key aspects of experimental and correlational studies and how do they differ?
What is the third variable problem in correlational studies?
How do you interpret a correlational study?
What other types of research designs do social psychologists use (e.g. observational research,
archival research)?
How does random assignment work in experimental designs?
What is the validity tradeoff?
Key Terms:
Internal validity
External validity
Reliability
Confounds
Extraneous variables
Correlation
Operationalization
Participant reactivity
Muller-Lyer illusion
Social Influence
What is the difference between conformity, compliance, and obedience?
What factors lead to an increase/decrease in conformity (e.g., group size, group unanimity,
culture, etc.)?
How does conformity differ across cultures?
What is automatic mimicry and are there cultural differences in the extent people engage in
this behavior?
Key Studies:
Harold Garfinkel: breaching studies
Middlemist et al: urinal study
Sherif: autokinetic effect
Asch line study (and all the follow-up studies)
Milgram obedience study (and all the follow-up studies)
Key Terms:
Norms: descriptive and injunctive
Normative and informational social influence
Social exclusion
Door-in-the-face technique
Foot-in-the-door technique
Groups
What are some of the physical and psychological effects of social exclusion?
What is the difference between authority, dominance, and power?
What is group polarization? What are some of the factors that contribute to it?
What is social facilitation? Are the effects the same for well-learned tasks and new tasks?
Key Studies:
Triplett: bicycles and fishing reels
Diener et al: deindividuation with children at Halloween
Suicide baiting
Key Terms/Theories:
Deindividuation
Groupthink
Pluralistic ignorance
Social loafing
Risky shift
Approach/inhibition theory
Distraction-conflict theory
Persuasion
What are the three different components of attitude?
What are the two routes of the Elaboration Likelihood Model (ELM) of persuasion and when is
each most likely to be used?
What are some source characteristic, message characteristics, and receiver characteristics that
make a message more or less persuasive in the ELM?
Is there a subliminal route to persuasion? Under which circumstances is subliminal priming
most likely to be effective?
How does the media use persuasion techniques (e.g. consumer advertising, political
advertising)? How is fear used in advertising?
Key Studies:
Petty and Cacioppo ELM studies: end of course exam for college students
Janis: wine ‘em and dine’em
Lord, Ross, and Lepper: death penalty attitudes study
Key Terms:
The sleeper effect
Attitude inoculation
Mere exposure effect
Attitudes
What is cognitive dissonance theory? Which kinds of inconsistencies are most likely/least likely
to produce dissonance?
What is self-perception theory? How does it differ from cognitive dissonance theory?
Key studies
Festinger and Carlsmith: cognitive dissonance experiment
Key terms/theories
Balance theory
Effort justification
Self-affirmation
System justification theory
Terror management theory
Blink
What happened in the debate surrounding the Getty museum's purchase of the kouros statue?
What role do intuitive judgments played in that debate?
What is thin slicing, and how accurate is it?
Key Studies
John Gottman and his research on marriage quality
"The Four Horseman"-the 4 features of troubled marriages that Gottman has identified
Sam Gosling's dorm room study and its main findings
Nalini Ambady's research on judgments of professors
Nalini Ambady's research predicting doctors who get sued
John Bargh studies on unconscious priming (i.e., the study that primes people with words about
old people)
Antonio Damasio and the main findings of the Iowa Gambling Experiments
Sheena Iyengar and Raymond Fisman and the main findings of their speed dating research