Aggregate Supply and Demand
Aggregate Supply and Aggregate Demand
Introduction to Aggregate Demand and Supply
- The discussion revolves around aggregate supply and aggregate demand, starting with aggregate demand.
- It's emphasized that aggregate demand and supply are similar to traditional supply and demand but with significant differences when viewed in a macroeconomic context.
Microeconomics: Supply and Demand
- Microeconomics focuses on specific markets, such as the market for candy bars.
- The vertical axis represents the price per unit of the candy bar, while the horizontal axis represents the quantity bought or sold.
- Demand curves are typically downward sloping.
- Interpretation of Demand Curve:
- At high prices, consumers opt for alternatives, reducing the quantity demanded.
- At low prices, candy bars become more attractive, increasing the quantity demanded.
- Alternatively, the curve can be viewed as a marginal benefit curve, with high willingness to pay for initial units and decreasing benefit for subsequent units.
Macroeconomics: Aggregate Demand
- Aggregate demand considers the economy as a whole, not just a single market.
- The horizontal axis represents real GDP (the actual production of the economy).
- The vertical axis represents the general price level in the economy.
- The aggregate demand curve is also downward sloping.
- If prices are high, GDP contracts; if prices are low, GDP expands (ceteris paribus).
- This is distinct from the substitution effect seen in microeconomics.
Aggregate Demand vs. Demand
- Demand: Concerns one product, good, or service.
- Aggregate Demand: Concerns the economy as a whole, reflecting the actual productivity of the economy.
Theories Behind the Downward Sloping Aggregate Demand Curve
1. Wealth Effect
- Assumes only prices change, while other factors remain constant (ceteris paribus).
- If prices decrease, consumers feel wealthier because their money can buy more, leading to increased demand.
- If prices increase, consumers feel less wealthy and demand fewer goods and services.
2. Savings and Interest Rate Effect
- If prices decrease, consumers can spend less on goods and services, leading to increased savings.
- Increased savings increase the supply of money for lending, reducing interest rates.
- Lower interest rates stimulate investment, causing the economy to expand.
- Conversely, if prices increase, savings decrease, leading to higher interest rates and economic contraction.
- Prices \downarrow \implies Savings \uparrow \implies Money_Supply \uparrow \implies Interest_Rates \downarrow \implies Investment \uparrow \implies Real_GDP \uparrow
- Prices \uparrow \implies Savings \downarrow \implies Money_Supply \downarrow \implies Interest_Rates \uparrow \implies Investment \downarrow \implies Real_GDP \downarrow
3. Foreign Exchange Effect
- If prices decrease, interest rates decrease, prompting investors to convert currency to those with higher interest rates.
- This weakens the currency, making domestic goods and services cheaper for foreign buyers and increasing net exports.
- Increased net exports lead to GDP expansion.
- Alternatively, lower price levels in a country attract foreign consumers, increasing net exports.
- If prices decrease, interest rates decrease, leading to currency conversion and a weaker dollar.
- Prices \downarrow \implies Interest_Rates \downarrow \implies Currency_Conversion \implies Dollar_Weakens \implies Exports \uparrow \implies Real_GDP \uparrow
- Example: If a car costs $10,000 in the US, and the dollar weakens, the cost in pounds sterling decreases, enticing foreign consumers to buy American cars.