People communicate every day to establish and maintain relationships, understand themselves, and find meaning in daily life.
Successful communication requires understanding the relationship between words and sentences and the speech acts they represent.
Strategies must be used to start and maintain a conversation.
Types of communicative strategies include nomination, restriction, and turn-taking.
Nomination is used to establish a topic in a conversation.
It can be done by starting off with news inquiries or announcements.
Keep the conversational environment open for opinions until the prior topic shuts down easily and initiates a smooth end.
Restriction refers to limitations a speaker may have in communication.
Specific instructions in different contexts confine what can be said.
Stay on point and avoid sideswiping from the topic to avoid communication breakdown.
Turn-taking is the process of deciding who gets to speak in a conversation.
Give all communicators a chance to speak.
Be polite and avoid hogging the conversation.
Topic control is achieved cooperatively.
Use minimal responses, tag questions, and laughter to be actively involved without dominating the conversation.
Topic control covers how procedural formality or informality affects the development of a topic in conversations.
Be intuitive when shifting from one topic to another.
Use effective conversational transitions to indicate a shift.
Topic shifting involves moving from one topic to another.
Speakers address and correct problems in understanding the conversation.
Seek to initiate the repair.
Repair refers to addressing problems in speaking, listening, and comprehending in a conversation.
The topic initiator usually signals the end of the discussion.
Signal the end of the topic through concluding cues and soliciting agreement from other participants.
Termination refers to expressions that end a topic in a conversation.
The speech writing process follows certain steps or processes.
It is recursive, allowing for multiple drafts before settling on the right one.
Components of the speech writing process include (1) audience analysis, determining the purpose of the speech, selecting a topic, gathering data
(2) selecting a speech pattern, rehearsing, preparing an outline, creating the body of the speech, preparing the introduction, and preparing the conclusion.
(3) editing/revising
Look into the profile of the target audience to tailor-fit the speech content and delivery.
Consider demographics age range, male-female ratio, educational background etcetra
situation time venue occasion and size
psychology values, beliefs, attitudes, preferences, cultural and racial ideologies
The purpose for writing and delivering the speech can be classified into three
Informative speech
Provides the audience with a clear understanding of the concept or idea presented by the speaker
An entertainment speech
Provides the audience with amusement
Persuasive speech
Provides the audience with well-argued ideas that can influence their own beliefs
General Purpose and Specific Purpose of a speech
To entertain Grade 11 students with funny experiences in automated election
To entertain Grade 11 students with interesting observations of people who lack information literacy
To entertain Grade 11 students with success stories of people in the community
To persuade school administrators to switch from manual to automated student government election
To persuade Grade 11 students to develop information literacy skills
To persuade school administrators to promote financial literacy among students
Strategies for selecting a topic
Using personal experiences
Discussing with family members or friends
Free writing
Listing
Asking questions
Semantic webbing
The topic is your focal point of your speech, which can be determined once you have decided on your purpose
Narrowing down a topic
Making the main idea more specific and focused
Example of narrowing down a topic
General topic: Effective money management
Specific topic: Defining and developing effective money management skills of Grade 11 students
Data gathering stage
Collecting ideas, information, sources, and references relevant to the specific topic
Can be done through library research, browsing the web, observing related phenomena, or conducting interviews or surveys
Writing patterns for organizing ideas
Biographical
Presents descriptions of your life or of a person, famous or not
Categorical/Topical
Presents related categories supporting the topic
Causal
Presents cause-effect relationships
Chronological
Presents the idea in time order
Comparison/Contrast
Presents comparison/contrast of two or three points
Problem Solution
Presents an identified problem, its causes, and recommended solutions
Examples of writing patterns
Biographical: Describing the life and works of the late former President Ramon Magsaysay
Categorical/Topical: Explaining why the community members should promote reducing, reusing, and recycling
Causal: Explaining the possible effects of overeating to one's health
Chronological: Describing the significant events before, during, and after the 1986 EDSA Revolution or People Power
Comparison/Contrast: Explaining why living in the Philippines is better than living in Australia
Problem-solution: Explaining the reasons for the identified problem and supporting the government's recommended solutions to increase the literacy rate in the Philippines
Importance of an outline
Helps organize ideas and ensure they align with the main idea or message
Elements of an outline
Introduction, body, and conclusion
Suggested formats for an outline
Table format
Introduction: State the message of the speech and discuss the environmental problem of improper waste disposal
Body: Explain how reducing, reusing, and recycling can eliminate wastes and protect the environment
Conclusion: Restate the specific purpose of the speech and call for action
List format: Provides a hierarchical list of ideas and details related to the specific topic
Body of the speech
Provides explanations, examples, or any details that can help you deliver your purpose and explain the main idea of your speech
Strategies to highlight the main idea in the body of the speech
Present real-life or practical examples
Show statistics
Present comparisons
Share ideas from experts or practitioners
Strategies for the introduction of the speech
Use a real-life experience or practical examples connected to the subject
Start with a familiar or strong quote and explain its meaning
Use facts or statistics to highlight their importance
Tell a personal story to illustrate the point
Strategies for the conclusion of the speech
Restate the main idea
Use positive examples, encouraging words, or memorable lines to leave a lasting impression
Ask thought-provoking questions
Editing/Revising the written speech
Correcting errors in mechanics (grammar, punctuation, capitalization, etc.)
Six power principles for speech editing:
Edit for focus: Ensure everything is related to the central message
Edit for clarity: Make ideas clear and arrange them logically
Edit for concision: Keep the speech short, simple, and clear by eliminating unrelated stories and using simple words
Edit for continuity
Add transition words and phrases to keep the flow of the presentation smooth.
Shift tone and style from formal to conversational and vice-versa to add spice to the speech.
Move around the stage or add humor to make the speech more engaging.
Use strategies like surprise, vivid descriptive images, well-crafted lines, and figures of speech to make the speech memorable.
Rehearse the speech by reading it aloud, recording it for analysis or feedback, and practicing constantly.
Keep words short and simple for better audience comprehension.
Avoid jargon, acronyms, and technical words that can confuse the audience.
Use personal pronouns like "I" and "we" to make the speech more personal and relatable.
Use active verbs and contractions to add a personal and conversational tone.
Be sensitive to the audience's language, jokes, and nonverbal cues.
Use metaphors and figures of speech to effectively convey the point.
Manage time well and ensure the speech falls within the time limit.
Delivery is essential for effective public speaking.
Good delivery means presenting the message clearly, coherently, and interestingly.
Audiences prefer delivery that combines formality with attributes of good conversation.
Effective public speakers undergo formal training or gain experience over time.
Informative speech: Provides a clear understanding of a concept or idea.
Entertainment speech: Amuses the audience.
Persuasive speech: Seeks to influence the audience's decisions.
Extemporaneous speaking: Delivered conversationally with limited preparation.
Impromptu speaking: Spoken without advanced preparation.
Manuscript speaking: Reading aloud a written message.
Memorized speaking: Reciting a written message word-for-word from memory.
Speaking to a specific audience size: Adjust approach based on audience size.
Speaking in an open-air venue or outside a building: Deal with communication barriers and make adjustments in voice projection.
Speaking in different venues: Make adjustments in nonverbal cues based on venue size and characteristics.
Speaking to a specific audience size: Ask organizers for estimated audience number and practice accordingly.
Speaking in an open-air venue or outside a building: Check the venue, make adjustments in voice projection, and use the outdoor setting to your advantage.
Speaking in different venues: Check the venue in advance, make adjustments in nonverbal cues, and practice accordingly.
Description: The main function of a microphone is to increase the volume of your voice, not to clarify pronunciation and enunciation of words.
Advantages: Using a microphone can easily get the attention of your audience due to the loudness of your voice.
Disadvantages: There is a tendency to underuse or overuse the microphone, which can be challenging.
Tips: Check if the microphone functions well, ensure your voice is audible enough, manage your voice's volume well in small venues, and practice regularly.
Description: A podium or lectern is a reading desk with a stand and a slanted top.
Advantages: Notes can be placed on the slanted top, works best for extemporaneous and manuscript speeches, can be used to hide or cover nervousness or stage fright.
Disadvantages: Some may have the tendency to hide their hands behind the podium, which does not enhance their message.
Tips: Stand straight with good posture, avoid gripping the edges of the podium with both hands, step to the side occasionally for extemporaneous and impromptu speeches to effectively use gestures, make eye contact, and connect with the audience, and practice regularly.
Observing others: Watch and emulate people who speak excellently in public, observe how they approach their audience, connect with their audience, and present themselves on stage.
Practice in front of a mirror or with family, friends, or classmates to receive feedback and seek advice.
Explore which tools work best for you and develop a habit of effective delivery.
Keep practicing and engaging in speaking situations to improve public speaking skills.
Use a conversational style more often to sound natural and avoid sounding exaggerated.
Maintain eye contact with the audience to make them feel involved in the speech.
Adjust volume to the size of the audience and venue.
Vary rate or speed to keep the audience interested and avoid monotone.
Master your voice and find your pitch level, modulating it if necessary.
Use pauses to emphasize important words, phrases, or sentences.
Pronounce and enunciate words correctly to avoid confusing the audience.
Avoid fillers or expressions that substitute actual words in your speech.
Start your speech with good posture and balance.
Avoid distracting mannerisms and observe your body language.
Make sure facial expressions reflect the meaning of your speech.
Dress properly and appropriately.
Observe ethics in preparation, honesty, politeness, and avoiding offensive words or actions.
Breathe in and out to relax before the speech and have fun.
Memorizing a speech can help achieve a smooth and effortless delivery.
Memorize short speeches for special occasions like introductions, acceptance speeches, toasts, eulogies, and tributes.
Disadvantages: Risk of forgetting, sounding mechanical, looking uptight and stiff, and not being able to respond to audience feedback.
Advantages: No need for notes, ability to plan gestures and nonverbal communication.
Memorizing a speech helps you focus on visual aids and props
Memorizing a speech boosts confidence and reduces anxiety
Tips for memorizing a speech:
Break it down into paragraphs
Build it up by reciting paragraphs in sequence
Speak out loud while memorizing
Identify key points in each paragraph
Take breaks to test recall
Record and listen to yourself delivering the speech
Use note cards for key points
Extemporaneous speech is planned and prepared, delivered with short notes and an outline
Three steps in studying an extemporaneous topic:
Identify the type of question (fact, value, policy)
Determine the purpose appropriate to the topic
Look at all sides and angles of the problem
Steps in preparing for a successful extemporaneous speech:
Reinforce the thesis throughout the speech
State the central idea in one sentence
Develop supporting points in an outline
Grab attention in the introduction, provide background, state the thesis
Check main points for clarity and connection to thesis
Provide examples, testimonies, statistics, or cases for each main point
Conclude by reinforcing the introduction, connecting with the audience, restating the thesis or reviewing main points
Sample outline for an extemporaneous speech
Entertainment speech aims to share goodwill, joy, and pleasure
To make a speech entertaining, tell jokes, share funny stories, dramatize experiences, recall a scary story
Steps in writing an entertaining speech:
Choose a light topic
Enjoy the moment and exude confidence
Simplify the flow of the speech
Use vivid and descriptive words
Surprise the audience with unexpected twists
Suggested outline for an entertaining speech
speech about objects or people
This focuses on tangible items like gadgets, products, structures, or people
speech about processes
This focuses on a process or sequence of events. Visual aids are necessary
speech about events
This focuses on an event that happened, is happening, or might happen in the future
speech about concepts
This focuses on beliefs, knowledge, theories, principles or ideas
An informative speech can follow different patterns of organization
Chronological Pattern:
Used to present the history, evolution, or development of a topic in sequential order
Example outline provided
Sample Speech Outline: Chronological Informative Speech Outline
Topic: The 9/11 Attacks
Specific Purpose: To inform about one of the greatest tragedies in the 21st century
Thesis Statement: The 9/11 attacks were unforeseen and have changed the world forever
Introduction, Body, and Conclusion sections outlined with sub-bullets providing details
Spatial Pattern:
Used to talk about the physical structure of an object or the way things fit together in a certain space
Example outline provided
Topic: Speech about a place
Specific Purpose: To inform tourists about the beauty and mysticism of the Mayon Volcano
Thesis: Mayon Volcano's beauty and mysticism belies the fact that it is very active and lies along the Pacific Ring of Fire
Introduction, Body, and Conclusion sections outlined with sub-bullets providing details
Topical/Categorical Pattern:
Used to inform about the main features, descriptions, or categories of a topic
Example outline provided
Sample Speech Outline: Informative Outline
Topic: Theories of Development
Specific Purpose: To inform about the different development models
Thesis: Development can be defined depending on a theoretical approach
Introduction, Body, and Conclusion sections outlined with sub-bullets providing details
Cause-Effect Pattern:
Used to show the causal relationship of events or phenomena
Different variations of the pattern explained
Single Cause-Multiple Effects, Single Effect-Multiple Causes, Multiple Causes-Multiple Effects, and Domino Effects patterns described
Introduction, Body, and Conclusion sections outlined with sub-bullets providing details
This can be used if you want to compare objects, events, or concepts underscoring their similarities and differences
Block Format:
Introduction
Attention getter
Thesis Statement/Main Point highlighting the concepts compared
Body
Object/Event/Concept A
Comparison Point A
Object/Event/Concept A
Comparison Point B
Object/Event/Concept B
Comparison Point C
Object/Event/Concept B
Comparison Point A
Object/Event/Concept A
Comparison Point B
Object/Event/Concept B
Comparison Point C
Conclusion
Summary of the Points
Memorable Statement
Point-by-point Format:
Introduction
Attention getter
Thesis Statement/Main Point highlighting the concepts compared
Body
Object/Event/Concept A
Comparison Point A
Object/Event/Concept A
Comparison Point B
Object/Event/Concept B
Comparison Point C
Object/Event/Concept B
Comparison Point A
Object/Event/Concept A
Comparison Point B
Object/Event/Concept B
Comparison Point C
Conclusion
Summary of the Points
Memorable Statement
Persuasive speech is a form of communication that aims to influence the thoughts, feelings, actions, and perception of the audience.
The goal of persuasive speaking is to convince the audience that your argument is important, practical, attainable, or feasible.
Qualities of an effective persuasive speech:
Well-defined goal
Clear main point
Sufficient supporting ideas
Logical reasoning
Effective and powerful ways to grab the attention of the audience
Compelling ideas to make the target audience feel and think
Salient motives to target the important thoughts and needs of the audience
Types of claims in persuasive speech:
Speech that questions fact
Speech that questions value
Speech that questions policy
Guide Questions for Qualities of an Effective Persuasive Speech:
Well-defined goal: What is your specific goal in mind? Do you expect your audience to think differently, act differently, or both, after they listen to your speech?
Clear main point: Is the main point of your speech clear to you? Is it specific and focused?
Sufficient supporting ideas: Do you have factual statements, reliable sources, or solid evidence to support your main point? Do you have enough number of supporting statements?
Logical reasoning: How will you state your arguments? Will you use deductive, inductive, causal, or analogy reasoning?
Effective and powerful ways to gain the attention of your audience: Do you use any of the following techniques - powerful and relevant questions, striking statistics, shocking incidents, memorable anecdotes, humorous observations or experiences?
Compelling ideas to make your target audience feel and think: Do you appeal to your listeners' minds? Do you appeal to your listeners' hearts?
Salient motives to target the important thoughts and needs of your audience: Do you motivate your audience by incorporating ideas and thoughts important to their growth and development as individuals?
Types of claims in persuasive speech:
Speech that questions fact: Questions the existence of a particular event or happening.
Speech that questions value: Focuses on questions of value regarding topics on the self, family, friendship, religion, government, freedom, love, and money, among others.
Speech that questions policy: Questions the current state of things which can impact the future.
Organizational Patterns for persuasive speech:
A.F.O.R.E.S.T. (anecdotes, facts and figures, opinion, rhetorical questions, emotive language, superlatives, tripling)
Anecdotes
Begin your speech with a personal story, observation, or experience
Facts and Figures
Provide striking statistics that can support your ideas
Opinion
Add in your opinion
Rhetorical questions
Think of and add engaging rhetorical questions
Emotive language
Appeal to your audience’s emotion
Superlatives
Use superlatives to exaggerate an idea
Tripling
The rule of three in the English writing principle simply entails using three words together to reinforce your point
Problem-Solution
Identify the problem
Provide a solution that shows the practicality of your proposal
Problem-Cause-Solution pattern for addressing the issue
Identify the problem
Analyze the root causes of the problem
Provide a solution to the problem
Comparative advantages of the proposed solutions
Identify the problem
Present at least two solutions to the problem
Compare the two in terms of practicality and feasibility
Monroe’s motivated sequence
A professor from Purdue University created an outline for making speeches based on the psychology of persuasion
1. Grab the attention of the audience
2. Establish the need or urgency
3.Present possible solutions to your audience to satisfy the need
4.Help your audience visualize
5.Engage the audience to participate in promoting change through a call for action
Methods of persuasion according to Lucas (2011)
Credibility of the speaker
Evidence presented by the speaker
Reasoning of the speaker
Emotional appeal of the speaker
Tips on enhancing credibility, using evidence, reasoning, and emotional appeal in a persuasive speech
Enhancing credibility through expertise, shared experiences, and practice
Using specific and current evidence
Choosing reputable sources for evidence
Avoiding logical fallacies in reasoning
Avoiding logical fallacies in reasoning
Ad Hominem fallacy
This happens when you attack the character of a person instead of his argument
Circular Argument fallacy
This happens when the idea of a stated argument is repeated
False Analogy fallacy
This happens when two things, which might be alike in some respects, are compared and assumed to be similar in other ways
False Authority fallacy
This happens when a statement of someone who is not an expert in the field in question is being used in an argument
Connection between two consecutive events is not clear
Example: Attending a party and getting a high grade in a persuasive speech
How to avoid: Clarify the connections by explaining both backgrounds clearly
Conclusion drawn from insufficient evidence
Example: Senator stuttering during a speech and concluding that government officials are not good at public speaking
How to avoid: Provide enough evidence before making conclusions
Answer does not address the question
Example: President avoiding the question of signing a Cyberbullying bill into law by mentioning other priorities
How to avoid: Address opposing arguments properly, do not avoid them
Internalize what you are saying
Audience is more convinced if you show conviction
Example: Using emotionally charged words with a monotonous voice lacks sincerity
Use emotion appropriately
Emotional appeal is a strong weapon, but use it only when appropriate
Use it as an accessory, not a replacement for evidence and reasoning
Example: Emotional appeal is unnecessary when dealing with facts, but can be used to capture the hearts of the audience