The majority of cognition research uses "WEIRD" participants:
Many things are universal (brain structures, neurotransmitters), but not everything.
Cultural and environmental differences exist (e.g., time perception).
Consider cultural differences when interpreting research.
Measures electrical activity in the brain.
Neurons firing create small electrical currents.
Fast Fourier Transform divides activity into bandwidths (alpha, beta, gamma).
Different bandwidths represent different cognitive states.
Requires analysis (event-related potentials, functional connectivity, band coupling).
Advantages:
Disadvantages: