SOCIAL LEARNING THEORY
BANDURA
Learning by observing others and imitating their actions
Mental processes involved in learning which other behaviourists don’t acknowledge
Behaviour MODELLED
Observer IDENTIFIES with role model
OBSERVED
IMITATED and therefore learned
Reinforcement is motivational and depends on rewards etc or consequences
A-ATTENTION
R-RETENTION
R-REPRODUCTION
M-MOTIVATION
Role model’s behaviour more likely to be imitated if…
Similar to observer eg gender
High status
Behaviour can be observed on regular basis
VICARIOUS REINFORCEMENT-
Person works hard because a friend was rewarded for their hard work
VICARIOUS PUNISHMENT
Person doesn’t park somewhere as they saw someone else get a ticket
VICARIOUS EXTINCTION-
People stop behaving a certain way as they see other people don’t get rewarded for it
MODELLING EFFECT-
People copy a behaviour they wouldn’t have before seeing it modelled
ELLICTING EFFECT-
Behaviour copied but slightly different
DISINHIBITING EFFECT-
Someone who wouldn’t normally carry out behaviour does as they saw it modelled with no negative consequence
INHIBITORY EFFECT-
Behaviour stops as a model is seen to be punished for it
EVALUATE SLT-
-we must also consider not just environmental factors but also physiological ones which suggest learning is genetic in origin
+bandura bobo doll experiments
-other explanations like operant conditioning which explains learning in terms of consequences
+apply to behavioural therapies to improve society such as community behaviour analysis to change the behaviour of whole communities
-hard to measure as imitation often takes a long time