Chapter 1 – Business Environments (Grade 10)
Risk Management
- Continuous process of identifying, monitoring and minimising potential threats.
- Not a stand-alone function; EVERY business function must apply risk strategies.
- Ensure required technology & information are available WHEN & WHERE needed across all 8 business functions.
- Integrated into day-to-day activities (e.g., Public Relations uses websites, email, Skype).
Internal Resources (Factors of Production)
- 4 key resources: Human, Entrepreneurship, Raw materials (Natural), Capital.
- Each department secures & utilises resources to meet its objectives.
Business Policy
- Formulated with vision, mission, goals & objectives in mind.
- Provides direction & framework for all functions; originates from top management.
- Must be consistent across departments; reviewed as internal/external conditions change.
- Worthless without effective implementation & monitoring.
Business Culture
- Shared values & beliefs guiding behaviour of employees & managers.
- Positive culture → teamwork, synergy, broad buy-in of management decisions.
Organisational Structure
- Arranges people, authority, responsibility & information flow to achieve goals.
- Clarifies roles, reporting lines and communication channels.
- Common structures: Functional, Line, Line-and-Staff, Matrix, Project, Divisional by Product, Divisional by Region.
Market Environment (External)
- Business has NO direct control; must assess impact & plan responses.
- Seven key elements:
Suppliers
- Provide inputs; power through pricing & delivery reliability.
- Need right quantity, quality, price, time & place; build strong relationships to avoid disruptions.
Consumers
- Buyers/users of products/services; buyer ≠ always end-user.
- Monitor trends; adapt or redevelop products when demands change.
- Buyer power: high prices → stop purchasing → business forced to reduce price or lose customers.
Competitors
- Firms selling same/similar/substitute products to same market.
- Threat from existing rivals AND potential new entrants.
- Maintain competitive advantage via: Quality, Price, Technology, Service, Superior use of resources, Location.
Strategic Alliances
- Two or more firms cooperate to exploit market opportunities (e.g., discount partnerships).
- Link between business & consumers within distribution channel.
- Offer easier market access & insight into customer trends.
NGOs (Non-Government Organisations)
- Non-profit entities focusing on social/environmental issues.
- Demand ethical conduct & corporate social responsibility; often seek sponsorships.
Industry Regulators
- Provide guidelines & act as watchdogs (e.g., SABS, SACOB, Ombudsmen, Trade Unions).
- Ensure ethical operations & protect stakeholder rights.