Approaches to Research:
Idiographic: Understanding behaviour through studying individual cases
Nomothetic: Understanding behaviour through developing general laws that apply to all people
Idiographic Approach:
Rejects Scientific Method
Study of the individual and not groups
Cannot generalise to others as we are all unique
Behaviour must be understood in terms of subjective experience- what it means to the individual (Phenomenology)
Only the individual can explain what a behaviour means- a detached observer’s explanation is worthless
Data is qualitative: Non-numerical, descriptive, e.g. thoughts and feelings
Strengths and Limitations:
Cannot generalise to wider population
Methods are subjective, flexible and unstandardised, so replication, prediction and control of behaviour is difficult
Gain detailed and informative descriptions of behaviour
Can uncover cause for behaviour not identified using nomothetic methods
Develop a holistic understanding of individual
Can provide hypotheses for future scientific study
Nomothetic Approach:
The main feature is similarities between people and laws governing behaviour
Three kinds of general laws:
Classification:
DSM Independent Variable
Establishing principles:
Confomity and obedience
Establishing dimension:
IQ
Uses scientific method and quantitative data. E.g. numerical data: numbers, times, weight or length etc.
Group averages are statistically analysed, and predictions are made
Number of words remembered
Strengths and Limitations:
Can generalise to wider population
Methods are objective, measure and can be verified so replication, prediction and control of behaviour is easy
Generalised laws and principles may not apply to an individual
Understanding is often superficial:
Same score on personality test, but different answers
Complementary:
Idographic and nomothetic approaches should not be seen as conflicting. It is more helpful to see them as complementary
The insights from an idiographic approach can shed more light on the general principles developed using the nomothetic approach
For example, Bowlby’s theory of maternal deprivation suggests that extreme maternal deprivation is irreversible. This theory was developed using a nomothetic approach. However, the case of Koluchova’s twins demonstrates that in this single, idiographic case, maternal deprivation was overcome
Example of a case study and large-scale experiment:
H.M.'s case study, focusing on severe anterograde amnesia following brain surgery, provides insights into the role of the hippocampus in memory
Large-scale experiments offer broader, statistically significant data on memory and attention in healthy individuals and those with various cognitive impairments.
H.M.'s study highlights the specificity of memory loss in certain brain areas, demonstrating the hippocampus's crucial role in forming new declarative memories. Large-scale experiments, in contrast, can examine the generalisability of these findings across diverse populations and assess the influence of various factors on memory and attention.