Colleen Lambert serves as the Director of KH River Reserve and is also the Chair of the Newfoundland and Labrador Indigenous Tourism Association. She describes her journey into tourism as a progression from her logistical skills and her background in recreational activities like sports, dance, and crafts, merging them with tourism and cultural development. Caroline Swan, the Executive Director of the same association, highlights the uniqueness of Newfoundland and Labrador, which has two land masses and multiple Indigenous cultures. From a young age, she has participated in various tourism-related activities, driving her passion for creating tourism opportunities that also benefit her community.
Both Colleen and Caroline share their rewarding experiences which stem from witnessing others embrace opportunities within the tourism sector. Caroline expresses a proud moment when her daughter chose tourism as a career, inspired by the projects she was exposed to during her upbringing. They emphasize crucial themes of empowerment and community engagement, showing how Indigenous people can share their knowledge through tourism successfully, thus improving their confidence and financial stability.
A common theme in their narrative is the challenge of persuading community members that their knowledge and experiences are valuable for tourism. Many hesitate due to a lack of confidence, limiting their willingness to engage with others and showcase what they can offer, whether it be traditional skills or local knowledge of the land. Successful initiatives sometimes collide with the scarcity of funding, illustrating an overarching challenge of achieving financial support for various tourism projects.
Recent improvements in collaborative efforts among Indigenous communities and tourism agencies have opened doors for various advisory roles on boards, fostering a spirit of partnership. Colleen discusses how organizations like Parks Canada have built meaningful collaborations with local First Nations, leading to joint programming efforts. Furthermore, there has been progress in how funding initiatives are managed, with an emphasis on personal connections and tailored discussions about community needs rather than impersonal processes. This shift allows for a better exchange of knowledge and cultural experiences, paving the way for future partnerships in Indigenous tourism.
Cultural authenticity plays a critical role in tourism development, especially given the history of cultural eradication among Indigenous groups. The Miawpukek First Nation, for example, is actively working to revitalize traditions, including language and craft skills, fostering intergenerational learning. They aim to blend traditional forms of cultural expression with modern elements to ensure resilience and sustainability in promoting their identity as Mi'kmaq people.
The challenge of integrating modern practices while preserving cultural integrity is emphasized throughout their discussions. There is a strong commitment to finding a balance where traditional practices can coexist with contemporary tourism demands. For instance, the use of ATV tours by Indigenous communities not only blends tradition with modern technology but also maintains the educational aspect of cultural experiences.
Both leaders passionately advocate for youth involvement in tourism, encouraging them to immerse themselves in their culture and seek knowledge from mentors within their communities. They stress the importance of training and educational programs that can assist the youth in building small businesses or enhancing their career paths in tourism. Furthermore, they emphasize the diversity of job opportunities available within the tourism sector, affirming that every experience contributes to a greater understanding and skill set.
Tourism has a significant potential to serve as a platform for cultural education, allowing Indigenous communities to share their history and experiences. The leaders articulate a vision of tourism as a means to foster understanding and healing between Indigenous and non-Indigenous peoples. By presenting authentic cultural experiences, tourism can help decolonize narratives and facilitate respectful dialogues about the past and present.
As they navigate through the complexities of partnership building, forging connections with non-Indigenous organizations, and addressing community needs, Consistency in communication and support from external partners remains a priority. Both leaders acknowledge the systematic hurdles but express optimism about the gradual changes leading towards inclusive and fruitful collaborations in the tourism industry. They celebrate the growth of Indigenous representation at various decision-making tables, fostering a narrative that recognizes the value Indigenous knowledge brings to the tourism sector.
Looking towards the future, both Colleen and Caroline emphasize the importance of community identity and the unique offerings of Newfoundland and Labrador’s diverse cultures. As they continue to invite collaboration and partnerships, they remain hopeful that their communities will be not only resources for visitors but also thriving entities in their own right. The rich cultural landscape of the region, combined with a new generation of leaders and tourism providers, paints a promising picture for the evolution of Indigenous tourism and cultural revival through education, engagement, and growth.