Researchers must always adhere to the highest ethical standards in the work. We should all strive to behave ethically as follow:
Be complete and honest about findings, even if results are not what was expected/desired.
Seek advice of professionals when unsure about which statistical analyses are appropriate.
Always disclose financial relationships or any interests in the outcome of the research
Acknowledge only those who made meaningful contributions to the study.
Be ready and willing to share data, methods, analyses, and results.
Clearly identify any assumption, limitations, or outstanding questions in the research.