The first thing that typically comes to mind is physically being able to hear and vocalize what one is trying to say when in reality it is only the tip of the iceberg.
a critical part of the communication process
most difficult to learn
skills of an effective listener
Four components of empathetic listening
1. Recognizing emotions
2. assigning meaning
3. responding
4. listening for evidence of the accuracy of understanding
summarizing: sums the critical places of information.
paraphrasing:attempt to convey back to the patient the essence of what they have just said
empathetic responding: showing acknowledgment of their feelings in a way of making trust
empathy has a positive effect on your customers. It is easier to trust someone who cares about your welfare
an empathetic response can facilitate the patient’s own problem-solving ability. If they can safely express themselves they feel they have more control.
judging response: we tend to judge or evaluate other’s feelings
often times patients come to confide in their problems to get told that everything is ok and that they “shouldn’t worry” or “do not get discouraged”
Advising response: the only one who should be giving advice is the pharmacists and they should only do so if specifically asked to do so
sometimes they do not need a solution they just need time to vent
helping customers find a tool to help themselves is ok but they need to be the ones who sort through their emotional issues
Placating or falsely reassuring Response: Giving a patient a falsely reassuring response can convey to the patient that they “shouldn’t” feel a certain way.
this response is used because we think the patient needs to stop feeling upset or we might try to be changing the way the patient feels
Unless you know 100% that the outcome will be positive do not give them a false sense of hope
Generalized response: telling them a similar story
Quizzing Probing Response: we ask too many questions taking the focus off of the customers’ emotions
distracting response: when you don’t know what to say it goes into an awkward silence and then you change the subject
understanding response: shows you understand without judging
Stereotyping, depersonalizing, and controlling are all problems when it comes to commenting with clients.
Stereotyping: We have negative stereotypes about certain groups of people.
Depersonalizing: Not directing communication to the patient but towards the person beside them
Controlling: Patients need to make their own decisions about their illnesses and treatments
knowing when to refer: Communicating with a patient can lead you to suspect there are underlying causes
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