Aggregate Demand: Total demand for goods and services in an economy at a given price level.
Defined by the total spending in an economy:
C = Consumer Spending
I = Investment Spending
G = Government Spending
NX = Net Exports
Aggregate Demand Variables: The curve shows the relationship between the price level and the quantity of goods demanded.
The Wealth Effect
As prices fall, the purchasing power of consumer wealth increases, leading to higher quantity demanded.
The Interest Rate Effect
Lower price levels lead to lower interest rates, encouraging more investment due to cheaper loans.
The Foreign Trade (Net Exports) Effect
As domestic prices decrease, U.S. goods become cheaper for foreign buyers, increasing net exports.
Understanding how these factors cause shifts in Aggregate Demand under different scenarios is crucial.
Changes in Consumer Spending
Factors include:
Disposable Income
Consumer Expectations
Household Indebtedness
Changes in Investment Spending
Factors include:
Real Interest Rates
Future Business Confidence
Capital Good Purchases
Changes in Government Spending
Changes in Net Exports
Related factors include:
Exchange Rates
National Income Abroad
AD = C + I + G + NX
This equation can also be used to compute Nominal GDP.
An increase in spending shifts AD to the right.
A decrease in spending shifts AD to the left.
Note: Price levels alone do not shift the curve; they lead to movements along the curve.
Engage in scenarios to understand the component of AD affected and overall impact on AD, specifically for the U.S. economy.
Spain experiences an increase in income
Result: Net Exports increase due to higher foreign demand for U.S. products.
Government increases household income taxes
Result: Consumer Spending decreases as higher taxes lower disposable income.
Interest Rates rise from 5% to 5.5%
Result: Investment decreases since higher interest rates deter business investment.
Forsyth County Schools purchases MacBook Pros for students
Result: Government Spending increases AD.
Wendy’s purchases new grills for all restaurants
Result: Investment Spending increases AD.
The U.S. dollar appreciates
Result: Net Exports decrease as American goods become more expensive for foreign buyers.
Stock prices start to drop
Note: This does not affect GDP; thus, it does not affect Aggregate Demand.
Government cuts spending to reduce budget deficit
Result: Decrease in Government Spending decreases AD.
Inflation falls by 2%
Note: This causes a movement along the AD curve, not a shift.
U.S. imports fall
Result: Net Exports increase; thus, AD increases.
Complete Workbook Topic 3.1 to reinforce learning about Aggregate Demand.