WEEK 1
Principles of Microeconomics
Is the study of small economic units, consumers, firms, and focuses on price as an allocative mechanism
Macroeconomics - study the large economy as a whole or the aggregate/ overall performance
INCENTIVES
How do you stop sea captains from killing their passengers?
⅓ of the passengers either died or were beaten and when they arrived in Australia they died.
Paid by each passenger who gets onto the boat ( if less return they won't get paid)
The immediate result is more passengers lived
They would get bonus
Loyalty Program
Economics
The study of how people and firms make choices to use scarce resources to satisfy their unlimited wants.
Free market economy
Decisions of households and firms interact in the market to allocate resources.
How the household and the firms interact with each other
North Korea is not a Free Market Economy
Mixed Economy
a mixed economic system is one that combines aspects of both capitalism and socialism. A mixed economic system accepts private property and permits economic freedom in the use of capital, but also allows for governments to interfere in economic activities in order to achieve social aims.
Resources
capital , Labor, Natural, Resources, Entrepreneurial Ability, Time
Scarcity
- unlimited wants exceed, limited resources (FORCES US TO CHOSE)
Because of scarcity we need to make a choice.
Four core principles provide a systematic framework for analyzing decisions
Cost benefit principles
Opportunity cost principles
Marginal principle
Interdependence principle
Interactive Activity
1- choice from 2 options
$50 to invest
facebook , Apple, Starbucks, Walmart
opportunities cost
Opportunity Cost principle
The true cost of something is the next best alternative you must give up to get it
Example
Should you have an unpaid internship next summer
The cost is - you are not getting paid but it puts experience on your resume. You can get another job that pays you to get income.
In economics opportunity cost will always be in a count
Quantifying Costs and Benefits:
An example
The coffee costs $3
You should buy the coffee if the benefit is at least as large as the cost of $3
2- Choice from 4 options
Walmart - consumer society
Apple
Facebook t
Starbucks
ECONOMICS MODELS
Efficient possibilities and opportunity Cost
All Possible combinations representing an efficient use of resources - productively efficient
A Sunk Cost - is a cost that cannot be reversed
You should ignore some costs
It exists whether you make your choice or not, so it is not an opportunity cost ( it doesn't go away when say “or what”)
When weighing costs and benefits, a good decision maker ignores sunk costs
1.3 The Marginal Principle
Decisions about quantities are best made incrementally
You should break down “how many” decisions into a series of smaller, or marginal, decisions
Then you weigh the marginal benefits and marginal costs to make good decisions
Marginal benefits - the extra benefits from one unit ( of goods purchased, hours studied, etc)
Marginal Cost - the extra cost from one extra unit
Principles of how people make decisions
Rational People think at the margin
A rational decisionmaker takes action if and only if the marginal benefit of the action exceeds the marginal cost