PLACEMENT CHANNELS AND LOGISTICS(EXTRA NOTES)

• how you make you product available to the market

Value Delivery Market

• Supply Chain and Value Delivery Network

  • e.g. building a bouldering gym won’t be easy which is why you…

    • hire contractors to build the place, hire wall suppliers of the walls, suppliers of the holds, etc. for suppliers

    • having a website to connect to the company and book appointments

    • reaching out to discount apps for people the avail discounts for the classes

• Supply chain- physical flow of the supply

• Value Delivery Network- additional information, knowledge, and relationships that creates value for the customer

  • ! Code emails- contacting them through emails without prior relationships

• Distribution channels- your own brand to consumers or other business

  • e.g. your chip business to convenience stores

• Customers- people who buy them

• Consumers- people who actually use the product

• Demand- want said needs backed up by buying power

Channel Design

• Analyzing Consumer Needs

  • what customers would want from the store channel

    • e.g. a person running a laptop, iPad, and phone store would prefer having physical stores available for their consumers for them to check out the products physically instead of having their stores all online

    • it’s like asking/ being friends with your crush’s close friend to figure out what your crush likes

• Setting Channel Objectives

  • objectives that follow the SMART goals