Ten Tools for Design Thinking
Design Thinking Tools
Overview of Tools
There are 10 design tools for growth and innovation.
Tools Summary
Visualization: Enhances understanding using images rather than words; fosters nonverbal thinking.
Journey Mapping: Traces customer experiences, highlighting emotional highs and lows to uncover unmet needs.
Value Chain Analysis: Examines interactions with partners to enhance customer value and reveals opportunities.
Mind Mapping: Links ideas around a central theme; helps identify patterns for design criteria.
Rapid Concept Development: Generates potential business ideas quickly based on insights and criteria.
Assumption Testing: Identifies and tests assumptions underpinning new business ideas through thought and field experiments.
Prototyping: Makes ideas tangible through various visual methods, fostering feedback and improvement.
Customer Co-Creation: Engages customers in developing new ideas to enhance value and reduce risk.
Learning Launches: Quick, low-cost market tests focused on learning rather than selling.
Storytelling: Integrates ideas into a compelling narrative to engage and persuade audiences.
Purpose of Tools
Enhance understanding of customer needs.
Reduce risks in innovation processes.
Foster collaboration and creativity within teams.
Application Context
These tools are employed throughout the design thinking process to unlock new opportunities and refine concepts.
Early use of visualization and journey mapping aids in gathering insights.
Assumption testing and learning launches validate ideas before full-scale implementation.