INTRODUCTION OF NEW MEDIA

WHAT IS NEW MEDIA

• A TERM USED TO DESCRIBE ANY FORM OF MEDIA DELIVERED DIGITALLY.

NEW MEDIA (OVERALL IT'S INTERACTIVE)

EXAMPLE OF THIS MEDIA INCLUDES:

-WEBSITES, ONLINE VIDEO/AUDIO STREAMS, EMAIL, ONLINE SOCIAL PLATFORMS, ONLINE COMMUNITIES, ONLINE FORUMS, BLOGS, INTERNET TELEPHONY, WEB ADVERTISEMENTS, ONLINE EDUCATION AND ETC.

TRADITIONAL MEDIA

• OLD MEDIA, LEGACY MEDIA.

• ANY TYPE OF CONTENT THAT IS DISTRIBUTED THROUGH ESTABLISHED CHANNELS

• EXAMPLE; FILM, TV, RADIO, NEWSPAPERS, MAGAZINES, BILLBOARDS, POSTERS

TRADITIONAL MEDIA VS NEW MEDIA

NEW MEDIA AND WRITING

FROM PAST TO PRESENT

1844 - SAMUEL MORSE SENT THE FIRST ELECTRONIC MESSAGE THROUGH TELEGRAPH.

1969- THE ADVANCE RESEARCH PROJECT AGENCY NETWORK (ARPANET) WAS INVENTED AND SERVED AS THE FOUNDATION OF THE INTERNET.

1989 - THE WORLD WIDE WEB WAS INVENTED BY TIM BERNERS-LEE AT CERN.

1997 - SIX DEGREES, A PROFILE UPLOADING SITE, WAS ONE OF THE FIRST SOCIAL MEDIA SERVICES LAUNCHED TO THE PUBLIC 

1999 - LIVEJOURNAL AND BLOGGER, TWO BLOG SITES, WERE LAUNCHED. BLOGGER WAS BOUGHT BY GOOGLE IN 2003.

2003 - FRIENDSTER, MYSPACE, AND LINKEDIN WERE LAUNCHED TO THE PUBLIC. FRIENDSTER FOCUSED ON SOCIAL MEDIA AND GAMING, MYSPACE ON MUSIC-BASED SOCIAL MEDIA PROFILES, AND LINKEDIN ON JOB-SEEKING. LINKEDIN IS STILL WIDELY USED IN THIS DAY.

2004 - FACEBOOK WAS CREATED AS A SOCIAL MEDIA SITE FOR COLLEGE STUDENTS. IN 2006, IT WAS LAUNCHED TO THE PUBLIC AND OPEN TO ANYONE ABOVE THE AGE OF 13. 

2005 - YOUTUBE WAS LAUNCHED. IT IS NOW ONE OF THE BIGGEST VIDEO SHARING PLATFORMS ONLINE.

2006 - TWITTER, A MICROBLOGGING SITE, WAS LAUNCHED. IT WAS BOUGHT BY ELON MUSK IN 2022 AND IS CURRENTLY REBRANDING TO X. 

2010 - INSTAGRAM LAUNCHED AS A PHOTO-SHARING SOCIAL MEDIA SITE. IT WAS BOUGHT BY FACEBOOK, NOW META, IN 2012 

2011 - WECHAT AND GOOGLE+ WERE LAUNCHED. TODAY, WECHAT IS ALSO USED FOR ONLINE TRANSACTIONS THROUGH ITS WECHAT PAY SERVICE. GOOGLE+ WAS SHUT DOWN IN 2019.

2016 - DOUYIN, A VIDEO-SHARING APP, WAS LAUNCHED IN CHINA. IT WAS RELEASED INTERNATIONALLY AS TIKTOK. IT BOUGHT AND MERGED WITH A SIMILAR APP, MUSICAL.LY, IN 2018.

2023 - META LAUNCHED THREADS, A MICROBLOGGING SITE, AIMED TO RIVAL TWITTER/X.

JOURNALISM

• LOCAL AND INTERNATIONAL NEWS ORGANIZATIONS ADAPTED AND EVOLVED TO USE NEW MEDIA TO DISSEMINATE INFORMATION ALONGSIDE TRADITIONAL MEDIA. THIS WAS SEEN IN THE CREATION OF WEBSITES, SOCIAL  MEDIA PAGES, AND MOBILE APPLICATIONS. 

ADVERTISING

• CREATING ADVERTISEMENT ON WEBSITES, SPONSORSHIPS FOR CREATORS, ETC. INCREASES A BRAND'S ONLINE PRESENCE. THEY CAN ALSO TAKE ADVANTAGE OF NEW TECHNOLOGIES BY CREATING VIRAL MARKETING CAMPAIGNS.

BROADCASTING

• BECAUSE OF NEW MEDIA'S CONVENIENCES, MANY PEOPLE WATCH BROADCAST TV OR LISTEN TO THE RADIO LESS OFTEN. HOWEVER, COMPANIES AND ORGANIZATIONS HAVE ADAPTED BY RELEASING THEIR CONTENT THROUGH VIDEO-SHARING AND STREAMING PLATFORMS SUCH AS YOUTUBE, NETFLIX, SPOTIFY, AND ETC.

NEW MEDIA PLATFORMS

EMAIL - SHORT FOR ELECTRONIC MAIL, THE EXCHANGE OF COMPUTER STORED MESSAGES FROM ONE USER TO ONE OR MORE RECIPIENTS PRIMARILY THROUGH THE INTERNET, BUT IT CAN ALSO BE EXCHANGED BETWEEN BOTH PUBLIC AND PRIVATE NETWORKS.

RAY TOMLINSON, WHO WORKED FOR ARPANET, IS CREDITED BY MOST PEOPLE AS THE INVENTOR OF EMAIL. TIMLINSOM CREATED A PROGRAM THAT GAVE USERS THE ABILITY TO SEND MESSAGES BETWEEN CONNECTED COMPUTERS

HEADER - CONTAIN IMPORTANT INFORMATION REGARDING THE SENDER AND THE RECIPIENTS, STRUCTURED INTO VARIOUS FIELDS.

1. SUBJECT - SHORT SUMMARY OF THE MESSAGE'S TOPIC.

2. SENDER (FROM) - CAN EITHER DISPLAY THE SENDER'S EMAIL ADDRESS OR DISPLAY NAME.

3. DATE AND TIME RECEIVED (ON) - SHOWS THE LOCAL TIME AND DATE WHEN THE MESSAGE WAS COMPOSED.

4. RECIPIENT (TO) - DISPLAY THE EMAIL ADDRESS OR THE FIRST AND LAST NAME OF THE EMAIL RECIPIENT.

5. CARBON COPY (CC) - INCLUDES THE EMAIL ADDRESS OF THE PEOPLE WHO NEED TO RECEIVE THE EMAIL BUT AREN'T EXPECTED TO REPLY. IF SOMEONE PRESSES "REPLY ALL", EVERYONE WILL RECEIVE THE REPLY

6. BLIND CARBON COPY (BCC) - SIMILAR TO CC, BUT THE RECIPIENTS CANNOT SEE WHO ELSE RECEIVED THE EMAIL. IF SOMEONE PRESSES "REPLY ALL", THE RECEIPIENTS BCC'ED DO NOT RECEIVE THE REPLY.

7. ATTACHMENTS - CONTAINS ANY FILES OR MEDIA ATTACHED TO THE MESSAGES.

BODY - THE CONTENT OF THE EMAIL. IT MAY CONTAIN ANYTHING THE USER WISHES TO SEND, INCLUDING TEXT, VIDEOS OR FILES ATTACHMENTS.  DEPENDING ON THE EMAIL CLIENT USED, THR 

EMAIL ETIQUETTE 

• THE SUBJECT LINE SHOULD ENCAPSULATE THE WHOLE EMAILS CONTENTS IN JUST A FEW WORDS.

• BE SURE TO OPEN YOU LETTER WITH A GREETING/SALUTATION (DEAR MR. CRUZ, DEAR MS. GOMEZ, ETC)

• USE STANDARD SPELLING, PUNCTUATION

• WRITE CLEARLY AND CONCISELY; BE DIRECT TO THE POINT AND KEEP IT SHORT AND SIMPLE (KISS PRINCIPLE)

• BE FRIENDLY AND CASUAL, BUT NOT TOO MUCH.

• INCLUDE A SIGNATURE BLOCK CONTAINING, AT THE MINIMUM, A SIGN OFF PHRASE AND THE SENDER'S NAME

WEBSITE 

• A COLLECTION OF MANY WEB PAGES, AND WEB PAGES ARE DIGITAL FILES THAT ARE WRITTEN USING HTML.

• THE WEBSITE'S WEB PAGES ARE LINKED WITH HYPERLINKS AND HYPERTEXT AND SHARE A COMMON INTERFACE AND DESIGN. THE WEBSITE MIGHT ALSO CONTAIN SOME ADDITIONAL DOCUMENTS AND FILES SUCH AS IMAGES, VIDEOS, OR OTHER DIGITAL ASSETS.

• WEB HOST - SERVICE THAT ALLOWS ORGANIZATION OR INDIVIDUALS TO UPLOAF THEIR OWN WEBSITES.

• URL - UNIFORM RESOURCE LOCATORS, IT IS ALSO KNOWN AS A WEB ADDRESS. IF A USER WANTS TO ACCESS A WEBSITE, THEY HAVE TO INPUT THE WEB ADDRESS IN THEIR WEB BROWSER.

• HOMEPAGE - THE FIRST WEBPAGE ENCOUNTERED BY USERS VISITING A WEBSITE. IT DIRECTS VIEWERS TO THE REST OF THE PAGES ON THE WEBSITE.

• DESIGN - THE OVERALL LOOK AND FEEL OF THE WEBSITE. IT INTEGRATES ELEMENTS LIKE NAVIGATION MENUS, GRAPHICS, LAYOUT, NAVIGATION MENUS ETC.

• CONTENT- WEB PAGES THAT MAKE UP THE WEBSITE. GOOD CONTENT ON WEBPAGES MAKE A WEBSITES MASSAGE MORE EFFECTIVE AT DISSEMINATING INFORMATION.  

TYPES OF WEBSITES

• STATIC WEBSITE - ALL THE ELEMENTS ON A WEBPAGE REMAIN STATIC. INFORMATION DOES NOT CHANGE FROM USER TO USER. STATIC WEBSITE ARE HELPFUL FOR SMALL BUSINESS WHO WANT A SIMPLE AND CHEAP WAY OF MAKING A WEBSITE

• DYNAMIC WEBSITE- UNLIKE STATIC WEBSITES, DYNAMIC WEBSITES CAN CHANGE THEMSELVES BASED ON THE TIME, USER INPUT, THE USER THEMSELVES, ETC. DYNAMIC WEBSITE HAVE MORE FEATURE AND INTERACTIVITY, BUT ARE MORE COSTLY TO DEVELOP. 

BLOG 

• PUBLISH FREQUENTLY- UPDATES INFORMATION ABOUT ANY TOPIC. THEY ORIGINATED IN THE LATE 1990S, NAMELY AS PLATFORM TO SHARE AN OWNERS INTEREST AND EXPERIENCES.

• TERM STANDS FOR THE "WEBLOG" OR "WEB LOG", REFERRING TO LOGGING CONTENT ON THERE WORLD WIDE WEB. THE PERSON WHO COINED "WEBLOG" AS A TERM, JORN BARGER, STARTED HIS ROBOT WISDOM BLOG TO PUBLISH ESSAYS ON HIS INTERESTS. 

WHY START A BLOG?

• TO EDUCATE - BLOGS CAN BE AVENUES FOR EXPERTS TO SHARE THEIR KNOWLEDGE AND DECIDED AND EDUCATE READERS ABOUT VARIOUS TOPICS

• PERSONAL BRANDING - BY HIGHLIGHTING ONE'S PERSONALITY, CHARISMA, OR EVEN WRITING SKILLS, BLOG AUTHORS CAN CREATE A BRAND FOR THEMSELVES AND INCREASE THEIR ONLINE PRESENCE. 

• PROMOTION - BLOGS CAN MARKET BUSINESS BY CREATING BLOG ARTICLES RELATED TO THE BUSINESS (EX. A PRODUCTIVITY APP FEATURING ARTICLES ON IMPROVING WORKPLACE PRODUCTIVITY ON ITS WEBSITE)

• BUILDING A COMMUNITY - BECAUSE BLOGS ARE CENTERED AROUND CERTAIN TOPICS OR INTEREST, THEY CAN ENCOURAGE ENGAGEMENT BETWEEN ITS AUTHORS AND THEIR READERS.

SOCIAL MEDIA

• WEB-BASED COMMUNICATION TOOLS THAT ENABLE PEOPLE TO INTERACT WITH EACH OTHER BY SHARING AND CONSUMING INFORMATION. 

• WHAT DISTINGUISHED SOCIAL MEDIA IS THAT IT IS SIMULTANEOUSLY VAST AND SOMEWHAT UNINHIBITED.  WHILE MANY SOCIAL MEDIA BUSINESSES PLACE CERTAIN RESTRICTION, SUCH AS REMOVING PHOTOGRAPHS THAT DEPICT VIOLENCE OR NUDITY, THERE ARE FAR FEWER RESTRICTIONS ON WHAT PEOPLE CAN POST THAN ON TRADITIONAL FORMS OF MASS COMMUNICATIONS,  SUCH AS MAGAZINES, RADIO STATIONS, AND TV.

COMMON SOCIAL MEDIA PLATFORMS

• AUDIO PLATFORMS - LISTEN TO MUSIC, PODCAST, AUDIOBOOKS, OR LIVE CONVERSATIONS ON SPECIFIC TOPICS

• VIDEO PLATFORMS - WATCH VIDEOS IN SHORT AND LONG FORMATS

• DISAPPEARING CONTENT - SEND AND RECEIVE MULTIMEDIA CONTENT THAT ONLY LAST FOR 24 HOURS

• DISCUSSION FORUMS - DEBATE AND DISCUSS, NETWORK FORM COMMUNITIES AROUND A SUBJECT

• SHOPPABLE SOCIAL MEDIA PLATFORMS - RESEARCH AND PURCHASE PRODUCTS THROUGH SOCIAL MEDIA PLATFORMS

• LIVE STREAMS - BROADCAST LIVE VIDEO TO VIEWERS

• BUSINESS PLATFORMS - COLLABORATE WITH PROFESSIONAL IN YOUR NICHE OR WITH POTENTIAL CLIENTS

• CLOSED/PRIVATE COMMUNITY PLATFORMS - FORM COMMUNITIES EXCLUSIVE TO A FEW MEMBERS THROUGH REGISTRATION OR ANOTHER SCREENING MEASURES.

• INSPIRATIONAL PLATFORMS - SURF FOR INFORMATION AND FIND INSPIRATION FOR ANYTHING FROM FOOD TO TRAVEL

• DATING PLATFORM - FIND POTENTIAL DATES FOR COURTSHIP, ETC.