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09_The_International_Typographic_Style_October_22
Page 1: Introduction to the International Typographic Style
Title: History of Art & Design 09: The International Typographic Style
Date: October 22
Page 2: Class Overview
Upcoming Exhibitions
Exhibition visit on October 29 at UQÀM
Exhibition visit on November 5 at PHI Foundation
Topic Focus
Discussion on Postwar Modernism and International Typographic Style
Class Reminder
November 12: In-class workshop for final paper; bring computers
Page 3: Upcoming Exhibitions Overview
Discusses details of exhibitions pertinent to design and typography.
Page 4: UQÀM Exhibition Details
Date: October 29
Location: Design Pavilion, UQÀM
Address: 1440, rue Sanguinet, Montréal, Québec, H2X 3X9
Meeting Room: DE-R200 at 1:00 PM sharp
Page 5: UQÀM Nearby Locations
Details about places near the venue including parking, transportation, and food options.
Notable locations include:
Starbucks
Pharmacies
Grande Bibliothèque de BAnQ
Couche-Tard
Page 6: UQÀM Design Centre Exhibition
Exhibition: "Parcours: 50 ans de créativité"
Dates: September 12 to November 10, 2024; Vernissage on September 11, 2024, at 5 PM.
Curators: Marc H. Choko, Éric Daoust, Patrick Evans
50 graduate projects displayed celebrating the diversity of design.
Page 7: PHI Foundation Exhibition Details
Date: November 5
Location: PHI Foundation
Metro Station: Square Victoria OACI
Address: 465 Rue Saint-Jean, Montréal, QC H2Y 2R5
Meeting Time: 12:50 PM at the venue
Page 8: Laure Prouvost Exhibition
Title: "Oma-je" opening November 1, 2024.
Highlights include:
Seven gallery immersive presentation celebrating relationships and artistic inspirations.
Works integrate various media including video, painting, drawing, and performance.
Page 9: What to Bring
Supplies: Pens and something to write on!
Page 10: Thematic Overview of Today's Class
Two parallel histories:
Design: New Typography (Before WW2) and International Typographic Style (After WW2)
Art history: Minimalism, Abstract Expressionism, Modernism, Op Art
Pages 11-12: Timeline of Movements
Chart detailing movements related to design and art from 1940-1970.
Movements include Abstract Expressionism, Op Art, Minimalism, New Typography, International Typographic Style, Ulm School of Design.
Pages 13-15: Jan Tschichold's Influence on New Typography
Die Neue Typographie: Clarity in communication; importance of legibility due to information overload.
Asymmetry as a design principle expressing functional design aesthetics.
Page 16: Analyzing New Typography through Artwork
Guidelines for description, analysis, interpretation, and evaluation of artworks and design principles.
Page 17-18: Key Characteristics of New Typography
Clarity
Functional and rational design with no embellishment
Use of sans-serif typefaces
Asymmetry
Dynamic and expressive layouts
Pages 19-24: Modern Typography in Practice
Discusses designers and pieces demonstrating New Typography principles.
Examples of advertisements, magazines, and corporate identity featuring clarity and asymmetry.
Page 26: Historical Context of New Typography
Rise and fall of New Typography principles, resurgence post WWII as "Swiss Style."
Page 27-29: Post-WW2 Design Shifts
Effects of World War II on design intelligentsia
Migration of artists and designers to new creative hubs.
Pages 30-34: Overview of Modernism
Definition of Modernism in art as a reflection of industrial society's values.
Principles incorporating rejection of history, innovation, and procedural emphasis.
Pages 35-40: Abstract Expressionism
Time frame: 1943-1955; emerging from NYC.
Focus: emotional and aesthetic experiences over subject matter.
Influences: existentialism, human vulnerability during and post-war.
Notable techniques include Action Painting and Color Field Painting.
Pages 41-44: Analysis of Key Works in Abstract Expressionism
Methods for evaluating major artworks in the movement:
Description, analysis, interpretation, evaluation.
Pages 46-49: Op Art Overview
Time period: 1950-1965; focus on perceptual experience through formal abstraction.
Pages 52-56: Minimalism
Time period: 1960-1970; characterized by industrial materials and anonymity in artistic expression.
Page 62: Principles of International Typographic Style
Characteristics emphasizing clarity, asymmetry, unity, simplicity, and functionality developed in Swiss design context.
Page 75: Summary of Typography Development
New Typography [1920-1940]: clarity and asymmetry principles established.
International Typographic Style [1950-1970]: advanced design characteristics of clarity, unity, simplicity, and functionality.
