Provides consumer trend information to producers. ๐
Pays indirect taxes (VAT). tax
Positive Effects of Consumer Demand: ๐
Pays for goods/services, benefiting producers. โ
Generates employment. ๐ผ
Contributes to national income and economic growth. ๐
Consumer Sentiment: ๐ง
Mathematical measure of economic health based on consumer confidence. ๐
Assumptions About Consumer Behavior: ๐ค
Limited income. ๐ธ
Seeks maximum utility. ๐ฏ
Subject to diminishing marginal utility.๐
Acts rationally. ๐ค
Irrational Consumer Behavior: ๐คช
Influenced by emotions/feelings, senses, and advertising/marketing. ๐ต
Incentives to Influence Consumer Behavior: ๐
Grants/subsidies for electric vehicles. ๐โก๏ธ
Minimum unit pricing on alcohol. ๐บ๐ซ
Grants for energy-efficient home upgrades. ๐ ๐ก
Help to Buy schemes for first-time homebuyers. ๐ก๐ค
Taxation to influence consumer behavior. tax
Plastic bag levy. เคชเฅเคฒเคพเคธเฅเคเคฟเค
Lowered VAT for hospitality/tourism during COVID. ๐จโ๏ธ
Carbon tax on fuels. โฝ๏ธ๐
Economic Good Characteristics: ๐
Price: Commands a price due to scarcity relative to demand. ๐ฐ
Utility: Provides benefit or satisfaction. ๐ช
Transferable: Ownership can be transferred. ๐ค
Law of Diminishing Marginal Utility: ๐
As consumption increases, marginal utility decreases. โฌ๏ธ
Assumptions: No time has passed; income is constant; Doesn't apply to medical or addictive goods. โณ
Consumer Equilibrium: โ๏ธ
Achieved when there is no incentive to change spending patterns. ๐ง
Equi-Marginal Principle: Consumer allocates income so that the ratio of marginal utility to price is equal across all goods. \frac{MUA}{PA} = \frac{MUB}{PB}
Demand: ๐
Quantity of goods/services consumers are willing to buy at various prices. ๐๏ธ
Law of Demand: As price increases, quantity demanded decreases. โฌ๏ธโก๏ธโฌ๏ธ
Types of Demand: ๐
Individual: Single consumer. ๐ค
Market/Aggregate: All consumers. ๐ฅ
Effective: Willing and able to pay. ๐ฐโ
Derived: Demand for a product due to its role in another product. ๐
Composite: Multiple uses for a good. ็จ้
Joint: Demand for products used together. ๐ค
Demand Curve: ๐
Graph showing demand at different prices (negative slope). ๐
Movement: Change in price of the good itself. โก๏ธ
Shift: Change in non-price determinants. ๐
Demand Function: โ๏ธ
DX = f (PX, Pog, Y, E, T, U, G)
PX = Price of good (movement). ๐ท๏ธ
Pog = Price of other goods (substitutes/complements). ๐
Y = Income. ๐ฐ
E = Expectations. ๐ค
T = Tastes. ๐
U = Unplanned factors. โ
G = Government regulations. ๐๏ธ
Complementary Goods: ๐งฉ
Used jointly; price increase in one decreases demand for the other. โฌ๏ธโก๏ธโฌ๏ธ
Substitute Goods: ๐
Satisfy the same needs; price increase in one increases demand for the other. โฌ๏ธโก๏ธโฌ๏ธ
Normal Goods: โฌ๏ธ
Demand increases with income. ๐ฐ
Inferior Goods: โฌ๏ธ
Demand decreases with income. ๐
Consumer Expectations: ๐ฎ
Expectations of future price changes affect current demand. โณ
Exceptions to the Law of Demand: โ ๏ธ
Giffen Goods: Demand increases as price rises. ๐คฏ
Status Symbols: High price increases attractiveness. ๐
Expectation-influenced: Expectation of rising prices increases demand. ๐
Addictive Goods: Consumption not rational. ๐ฌ
Supply: ๐ฆ
Quantity of a good firms are willing to provide at different prices. ๐ญ
Economic Role of Firms: ๐ข
Facilitate specialization. ๐ผ
Provide options. โ
Create employment. ๐ผ
Law of Supply: ๐
As price increases, quantity supplied increases. โฌ๏ธ
Supply Curve: ๐
Graph of quantity supplied at various prices. ๐
Supply Function: โ๏ธ
Sy = f (Py, Pr, C, U, Tch, Tx, O, N)
Py = Price of good (movement). ๐ท๏ธ
Pr = Price of related goods. ๐
C = Cost of production. ๐ญ
U = Unplanned factors. โ
Tch = Technology. ๐ป
Tx = Taxes. ๐ฆ
O = Objectives of the firm. ๐ฏ
N = Number of firms. ๐ข
Technology: ๐ป
Cost-reducing innovation affecting supply. ๐ก
Taxation and Subsidies: ๐ฆ
Affect cost of production and quantity supplied. ๐ญ
Market Equilibrium: โ๏ธ
Where quantity demanded equals quantity supplied. ๐ค