1.-CULTURE-ITS-DEFINITION
Page 1: Culture & Its Definition
Page 2: Understanding Culture
Definition: Culture refers to the socially constructed and learned behaviors and beliefs that characterize distinct social groups.
Characteristics:
Shared practices among groups
Includes beliefs, values, knowledge, customs, and social norms
Encompasses various aspects such as
social activities
economics
politics
agriculture
laws and justice
health, environment, education, and religion
Page 3: Transmission of Culture
Culture is transmitted to future generations through:
Communication (oral and written)
Art (music, storytelling, dance, painting)
Culture can change over generations, which often leads to gaps in understanding between different age groups.
Page 4: Elements of Culture
Different authors identify varying elements of culture; common counts include 3, 5, 8, or more, depending on the focus of their study.
Page 5: Selected Elements of Culture Impacting Tourism
Art
Beliefs and Values
Geography
Language
Law and Politics
Religion
Technology
Social Organization
Page 6: Art in Culture
Definition: Art reflects the creative ideas and imagination of individuals through various mediums.
Significance:
Tangible expressions of creativity that convey societal meanings
Includes paintings, artifacts, music, literature, architecture, and performance arts
Art reflects historical developments and emotional expressions of a society.
Page 7: The Role of Art
Artworks hold cultural significance and reflect the values of a group.
Different forms of art can include visual (paintings, sculptures) and performing (dance, music) expressions.
Page 8: Influence of Shared Beliefs and Values
Beliefs and Values:
Shape artistic inspiration and creativity
Passed on through generations, evolving over time
Page 9: Understanding Values
Definition: Values encompass ethics, principles, and standards significant to individuals or groups.
Influence:
Established during early life by key individuals
Guide decision-making and relationship building
Conflicts may lead to inconsistency in value adherence.
Page 10: Cultural Geography
Examines differentiation and material culture that unify regional ideas.
Explores spatial perceptions and cultural distributions across landscapes.
Page 11: Geography and Its Impact on Culture
Definition: Geography studies physical landscapes shaped by human activities.
Influences relationships and service delivery in tourism based on geographical differences of clients and colleagues.
Page 12: Importance of Language
Role in Culture: Primary method for communicating cultural values and beliefs.
Language transmission occurs through written and spoken forms.
Preserves and adapts cultural elements across generations.
Page 13: Unique Aspects of Language
Each culture's language reflects its heritage and can denote geographical origins.
Effective communication requires a shared language, critical in tourism environments.
Page 14: Language Proficiency for Tourism Professionals
Advantages: Speaking English is beneficial as it is widely used worldwide.
Opportunity to learn additional languages based on tourism trends to enhance job prospects and customer relations.
Miscommunication can often stem from language barriers.
Page 15: Law & Politics in Cultural Influence
Various approaches link culture to law, including:
Historical: Law as a cultural product
Constitutive: Law as part of cultural identity and practices
Page 16: Religion's Role in Culture
Significant influence in many societies including the Philippines.
Impacts daily activities, values, and societal norms.
Religious demographics (CIA Factbook 2019):
Roman Catholic: 80.6%
Protestant: 8.2%
Other Christian: 3.4%
Muslim: 5.6%
Tribal and other religions: 0.2-1.9%
Page 17: Competency in Religious Awareness
Important for tourism professionals to understand varied religious practices and their impacts on social interactions and service provision.
Religious festivals and practices are significant attractions in the Philippines.
Page 18: Social Organization Changes Due to Tourism
Tourism can alter social structures and organizations, influencing family and community roles.
Employment shifts from traditional roles (farming) to tourism jobs can affect local culture and authenticity.
Page 19: The Impact of Technology on Tourism
Technology as a facilitator—can enrich tourist experiences through various means, but can also detract from the authentic cultural experience.
Page 20: Customer Relations in a Tech-Driven Environment
Priority should remain on maintaining hospitality and personal connections despite technological advancements in service.
Page 21: Any Questions?
Thank you!