Types include Representativeness, Availability, Anchoring.
Discusses Gigerenzer’s Adaptive Toolbox.
Explores Recognizing Patterns and Making Predictions.
Making Judgements
Traditional View: Judgments based on probability, costs, benefits, and logic.
Kahneman & Tversky's View: We often use heuristics, which are mental shortcuts that simplify decision making.
Can lead to biases, defined as systematic errors in judgment.
Intuition vs Logic
Two Systems:
System 1: Intuitive, fast, uses heuristics.
System 2: Slow, deliberate, uses analytical reasoning.
Heuristics and Biases
Representativeness Heuristic: Judging probabilities based on how much a particular event resembles typical cases.
Availability Heuristic: Estimating likelihood based on how easily examples come to mind, which can be influenced by personal experiences.
Anchoring: The tendency to rely heavily on the first piece of information encountered (the "anchor") when making decisions.
The Linda Problem
Example: Describes Linda, a 31-year-old with specific characteristics, and presents various professions to assess people’s judgments about her likelihood to perform those jobs.
Conjunction Fallacy: Many judge that it’s more probable that Linda is both a bank teller and a feminist than just a bank teller, demonstrating a misunderstanding of probabilities.
Base Rate Neglect
Ignoring the base rate (the general prevalence of a characteristic) in favor of specific information that seems more representative.
Example: Taxi cab problem demonstrates how people misunderstand the probability of being involved in an incident based on witness testimony versus actual statistical likelihoods.
Availability Heuristic in Practice
Factors influencing perceptions of risk (e.g., which causes of death people consider more likely).
Carroll (1978): Used imagination to increase the availability of an event which leads to higher assessments of its likelihood.
Anchoring and Adjustment
Initial information acts as an anchor influencing subsequent judgments and estimations. This can skew judgments due to insufficient adjustments from the anchor value.
Recognition Heuristic
Goldstein & Gigerenzer (2002): Suggests that people often choose recognized options over non-recognized ones, which can lead to correct decisions in some contexts.
Rationality and Judgment
Kahneman & Tversky: Heuristics lead to irrational judgments.
Gigerenzer: Highlights that we possess an adaptive toolbox consisting of efficient heuristics that help solve real-world problems effectively.
Predictions and Patterns
Misjudging randomness through perceived patterns in random sequences (e.g., gambling and sports outcomes).
Gambler's Fallacy: The belief that past events affect future probabilities in independent random sequences, such as coin tosses or roulette.
iPod Shuffle Example
Discusses perceptions of randomness in iPod music shuffling, leading to theories about the randomness and the design behind it.
Summary of Findings
Humans prefer to apply heuristics for quick judgment, using them to make predictions under uncertainty. This can lead to the misjudgment of probabilities and patterns.