Motivation: Study of determinants of thoughts and actions.
Key aspects: Why certain behaviors are chosen; initiation, persistence, cessation; intensity of desire.
Modern focus: Goal-directed behaviors involving intentionality versus habits/unintended behaviors.
Example: Motivation behind daily behaviors like brushing teeth.
Importance of unconscious motivation.
Motivation as an abstract, inferred force directing behavior—hard to measure.
Focus on observable aspects of motivation across four dimensions:
Choice of Tasks: Why choose one task over another?
Effort: Willingness to exert effort.
Persistence: Duration of engagement in tasks.
Achievement: Desire to accomplish tasks.
Question: Why do we eat?
Biological Factors:
Hypothalamus controls hunger through signals for hunger and satiety.
Blood glucose levels are crucial; decrease increases hunger, increase leads to satiety.
Digestive System:
Signals from stomach cells inhibit eating after consumption based on nutrient richness.
Hormonal Regulation:
Insulin: Encourages glucose consumption.
Ghrelin: Promotes hunger; CCK and Leptin: Suppress hunger.
Palatability: Tastier food increases consumption.
Quantity Available: More food leads to increased intake.
Variety: More options can encourage eating more.
Presence of Others: Social contexts can change eating behaviors.
Example: Women's eating habits in unfamiliar company.
Learned Preferences:
Acquired through exposure; advertisements can enhance hunger and intake.
A. Needs Theories:
Focuses on instinctive drives, homeostasis, and needs fulfillment.
B. Goal Theories:
Looks at higher-order incentives and decision-making.
C. In-Between Theories:
Theories that encompass elements from A and B.
The concept of need reduction: needs accumulate, engage in behaviors to fulfill them, and needs emerge again.
Freud’s Psychodynamic Theory:
Two forces of psychic energy: Eros (life instinct) and Thanatos (death instinct).
Balance between satisfying needs and managing unpleasant psychic energy.
Intersection between needs and goals.
Emphasis on holistic study of humans, challenging deterministic views of motivation.
Maslow’s Hierarchy of Needs:
Physiological/Hunger needs, Safety, Belongingness, Esteem, and Self-Actualization.
Roger’s Person-Centered Approach:
Humans innately strive for self-actualization, requiring positive regard and unconditional acceptance.
Cognitive Theories:
Emphasis on rational decision-making in motivation.
Klinger’s Cognitive Incentive Theory:
Incentives shape desirability and emotional value of goals.
Atkinson’s Expectancy-Value Model:
Motivation based on the relationship between expectancy of success and value of goals.
People strive for consistency among beliefs, attitudes, and behaviors.
Types of relations: Consonant, Irrelevant, and Dissonant.
Motivation to reduce dissonance through changes in beliefs or by mitigating discrepancies.
Intrinsic Motivation:
Engaging in activities for their inherent interest and satisfaction.
Extrinsic Motivation:
Engagement in activities for external rewards or outcomes.
Overjustification Effect:
Excessive external rewards may undermine intrinsic motivation.
Proposed by Deci & Ryan, emphasizing three necessary organismic needs:
Autonomy: Feeling self-determined.
Competence: Feeling capable.
Relatedness: Feeling supported.
Mechanisms of internalizing extrinsic motivation into one's sense of self.
Ranges from externally regulated to integrated behaviors, affecting autonomy and cognitive flexibility.