A01: conformity

Definition: a person changing their opinions or behaviour in response to group pressure

1. compliance

   superficial type of conformity

   publicly going along with a belief and conforming without changing your private views

   e.g. laughing at someone’s jokes

2. Identification

   moderate type of conformity

   conforming because there is something about the group that we value

   change behaviour to be a part of the group even though you don’t agree

3. Internalisation

   The deepest type of conformity

   genuine change of private views to match the groups

   usually permanent

   e.g. conversion to a new religion

Types of conformity

• Normative social influence ❤:

  people conform to gain approval from a group.

  occurs when we fear rejection especially from new people

  produces compliance

  an emotional process not a cognitive process

• Informational social influence 🧠💡:

  people conform to be right

  if we are uncertain we follow the behaviour of the group

  especially when the correct answer is not clear

  produces internalisation

  A cognitive process

A03: conformity

Explanations:

😁ISI: supporting evidence

Lucas et al- students answer maths questions which are either easy or hard

Found greater conformity to incorrect answers when the answer is unclear

Particularly true in students who do not believe they have good mathematical abilities

😁NSI: supporting evidence

Asch- majority went along with atleast one wrong answer they knew was incorrect

When asked why the students said they were self conscious and feared rejection from other participants therefore this is evidence of NSI.