Non-Tariff Barriers (NTBs): Methods used by countries to restrict imports without using tariffs.
Importing countries prefer high NTBs over increased import duties to protect local markets.
Importance for Exporters: Understanding NTBs is crucial for entering global markets and ensuring payment realization.
Awareness of barriers is critical in trade fairs to connect with potential buyers.
Types of Barriers:
Includes import regulations, compliance requirements, and standards which vary across markets.
Need for awareness regarding standards like Sanitary and Phytosanitary (SPS) and Technical Barriers to Trade (TBT).
Compliance Essentials:
Products must meet SPS for agricultural products (health standards) and TBT for non-agricultural products (technical compliance).
Example: Mobile phones may require specific electronic compliance to enter foreign markets.
Ethical compliance can enhance product appeal in crowded markets, emphasizing quality and safety.
Market Dynamics: In digital marketing, differentiating product branding is essential due to competition, especially for similar products.
Quality Compliance: SPS ensures health standards for internationally traded products are met.
Example: Higher health standards in developed economies compared to domestic markets.
Importance of Research: Knowledge of regulations reduces potential rejections and facilitates a successful market entry.
Rapid Alert Systems: Utilize RAPEX for non-agricultural goods, and similar systems for agricultural sector monitoring.
Distinction Between SPS and TBT:
SPS Barriers: Address health risks in food and animal products, including foodborne risks and pest containment.
TBT Barriers: Concerned with the processes and technical specifications, such as packaging and safety assurances.
Labeling and Certifications: Different countries have specific requirements affecting market entry, such as halal certifications for meat products and unique packaging standards.
Example: Japanese customs specify details like package hole dimensions for mango exports to maintain product quality.
Traceability Standards: Essential for compliance, particularly in the EU and Japan; ensures full supply chain transparency.
Product and Packaging Safety:
Must comply with relevant regulations, for example, CE marking for certain manufactured goods.
Social Standards: Fair trade certifications enhance brand reputation and consumer trust.
SA 8000 certification for worker conditions demonstrates ethical practices and strengthens market position.
Environmental Standards: Focus on transportation and manufacturing impacts, such as reducing food miles and water footprints.
Example: Shorter shipping distances assert less environmental impact and potentially attract buyers.
Technological Compliance: Concerns over software piracy can favor compliant Indian companies against less compliant competitors.
Unfair Competition Act in the US emphasizes doing business with anti-piracy compliant companies, aiding Indian businesses.
Understanding Non-Tariff Barriers: Recognizes NTBs as essential factors beyond import duties affecting export competitiveness.
Categories of NTBs:
Quality Barriers: SPS standards and quality regulations affect agricultural products.
TBT: Relevant for non-agricultural exports focusing on technical specifications.
Social and Ethical Standards: These standards provide branding opportunities.
Environmental Standards: Companies must stay aware of these to promote sustainability.
Technological Standards: Important to comply to ensure competitiveness in international trade.