Lecture Topic: Consumer Theory
Focus: Constrained Optimization
Instructor: Tien-Der Jerry Han
Lecture Number: 8
Understanding Constrained Optimization in consumer theory:
Examines how individuals make decisions under conditions of scarcity.
Key questions addressed:
Given income, what are individuals' choices?
Based on preferences and income, what decisions will individuals make?
Feasible Choices
Budget Constraints: Changes in Price and Income
Optimal Solutions: Interior and Corner
Textbooks:
Lipsey and Chrystal (14th ed.), Chapter 4, pp. 83-89
Lipsey and Chrystal (13th ed.), Chapter 4, pp. 81-85
Sloman, Wride, & Garratt (11th ed.), Chapter 4, pp. 104-119
Varian, Intermediate Microeconomics: A Modern Approach (8th ed.), Chapter 2, pp. 20-26 and pp. 48-52
Choice Set: Determined by income and prices of goods.
Example:
Income = £100 per week
Price of beer = £2; Price of pizza = £5
Budget Constraint Equation:
Total Expenditure ≤ Income
£100 ≥ 2X + 5Y
X = amount of beer bought; Y = amount of pizza bought
Illustrates which combinations of goods are affordable.
Feasible Sets:
If income is entirely spent on pizza:
100/5 = 20 units of pizza (Y)
If entirely on beer:
100/2 = 50 units of beer (X)
Slope indicates trade-off: for every additional 25 beers, 10 pizzas must be foregone.
Scenario: Income rises to £120.
Budget constraint shifts right parallel to existing line:
New Maximum Pizza = 120/5 = 24 units
New Maximum Beer = 120/2 = 60 units
Scenario: Price of beer increases to £2.50.
Budget Constraint Shapes:
New Slope: Price change leads to pivoting of the budget constraint solving for affordable combinations.
If spending only on beer = 100/2.5 = 40 units.
General Formula:
M = pxX + pyY
Slope: ∆Y/∆X = –(px/py)
The relationship illustrates trade-offs between goods upon changing prices or income.
Bulk purchase implications change relative price: degrade slope of the budget curve if buying over a threshold.
Consumers adapt choices in response to pricing changes orchestrated by quantity purchased.
Government-imposed limits on goods.
Functional representation shifts feasible sets despite income levels.
Conceptualize as infinite slope when maximum quantities are reached.
Indifference Curves: Represent preferences.
Budget Constraint Intersects with Indifference Curve at optimal choice.
Tangency point between constraints indicates maximum utility.
Measures consumer's willingness to trade one good for another at varying utility levels.
Diminishing marginal returns depicted within the trade-off curves.
Emphasis on concept continuity in trade-off willingness as consumption units vary.
Linear margin adjustments critically influence consumer choice mechanics.
At optimal consumption:
MRSyx = px/py signifies balance between personal trade rate and market exchange rate for goods.
Occurs when consumers disregard certain products due to preference or rationing limitations.
Optimal choice situated at corners within feasible sets highlighting constraints.
Key terms:
Budget Constraint: Set of affordable options based on income and goods' prices.
Interior Solutions and Corners defined by underlying preferences vs. market limits.
Ability to:
Illustrate feasible choices on diagrams.
Describe budget constraint adjustments due to price and income variations.
Analyze optimal choice bundles of goods.